Whiteboard Labs recently announced this next generation in e-mail marketing - Tralix (Trackable List Experts). With Tralix, fully interactive, self-contained messages that include embedded mail objects are easily composed, and quickly transmitted via e-mail, said Rodrigo Jimenez, Whiteboard Labs CEO.

Tralix, is an enterprise-level, business process platform with unparalleled capabilities:

-- Faster embedding of objects like surveys, comment boxes and data collection tools; and

-- Easy integration with legacy systems and other databases to offer a powerful tool in the streamlining of business processes, such as invoicing, corporate communications, and CRM activities.

So, when expanded with Tralix's Business Process module, it allows businesses to create compelling emails and receive robust reports. For example, an emailed invoice sent to customers can include a promotion and/or coupon, plus a customer/client survey, and a video message; all without forcing your customers to stop and link to a Web site.

"Tralix's rich email has all of the smart interactivity of a Web site without having to link to one," Jimenez explained.

Using the Tralix Business Process module companies can integrate surveys, coupons and transactional fields to everyday processes, like invoicing, account statement delivery, alerts and confirmations. The emails sent by Tralix can be triggered using Web Services, simple text files, virtual queues or FTP/HTTP protocols.

ABOUT WHITEBOARD LABS

Whiteboard Labs has a history of innovation, being one of the world's first company's to use a Rich Internet Application to allow for intuitive online searches. The tools pioneered by the company, which included user-friendly Flash-based user interfaces, have been used extensively in the hotel and real estate industries.

The progressive company has an equally unique business model in that it has a traditional customized Web solution development side, as well as a research and development side. This R&D side of the business model developed and recently launched MotionNotes (www.motionnotes.com). The company also markets other Web solutions, such as Tralix (www.tralix.com).

For more information, visit www.whiteboardlabs.com.