New solution to be demonstrated at CBI’s Pharmaceutical Sales and Marketing Summit on October 24
PLEASANTON, Calif. & PHILADELPHIA--Verticals onDemand satisfied an important pharmaceutical sales rep need today by integrating best-in-class customer master functionality from Alliance Consulting into its flagship VBioPharma™ Customer Relationship Management (CRM) application. Also SaaS-based, Alliance’s Master Data Exchange (MDX) customer master solution cleans and de-dupes physician and account records from all sources then delivers a single customer identity to the user through the VBioPharma interface. The integrated solution will be demonstrated at CBI’s Pharmaceutical Direct to Physician Sales and Marketing Summit October 24-25th in Philadelphia, PA. (http://www.cbinet.com/show_conference.cfm?confCode=PC07061)
Integration of customer master functionality is a response to mounting pressure on individual pharmaceutical sales reps to manage more and more physician and account-based customers in an increasingly regulated environment. According to Alliance, pharmaceutical sales reps struggle to efficiently track physician and account contact information as well as the hundreds of thousands of physician records from various syndicated data providers.
“It’s really difficult for reps to know who they are calling upon,” said John Wollman, executive vice president & chief technology officer at Alliance. “Doctors often work out of two or more offices. They move around quite frequently. And, multiple data feeds inundate reps with duplicate information.”
Verticals onDemand expects the new feature to enhance the efficiency and performance of its VBioPharma customers. “Alliance’s MDX Solution is a best-of-breed customer master application designed by experts in data warehousing and data processes,” said Matt Wallach, vice president of sales & marketing at Verticals onDemand. “Our two SaaS solutions make a compelling offering for any pharma company operating in today’s competitive market.”
Built on the Force.com platform to deliver all the advantages of the SaaS model, VBioPharma is the first pharma SaaS CRM solution designed to meet the unique needs of specialty and primary care sales, managed markets, and key opinion leader management teams. The product replaces generic call reporting software and includes detailed account management functionality, including a visual sphere of influence, account rankings, and a cleansed master customer record.
"Verticals onDemand’s product is positioned to be the preeminent pharma CRM solution,” said Alliance’s John Wollman. “We’re bringing together two best-of-breed SaaS technologies to enhance functionality for users. It’s a natural fit.”
About Verticals onDemand
Verticals onDemand is the emerging Software as a Service (SaaS) market leader in customer relationship management (CRM) solutions for specific industry segments. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and SaaS operations savvy with Force.com, the world’s first Platform-as-a-Service. With an initial focus on the life sciences industry, Verticals onDemand customers will achieve the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience.
Verticals onDemand is a privately-held company headquartered in Pleasanton, CA. For more information, visit www.verticalsondemand.com.
About Alliance Consulting
Alliance Consulting delivers IT consulting and software solutions to targeted clients worldwide. Alliance Consulting's solutions encompass strategic IT and business intelligence consulting, custom application development and packaged software integration, data warehouse integration and application management outsourcing. Alliance Consulting is a partner company of Safeguard Scientifics, Inc. For more information, please visit www.allianceconsulting.com.
About Safeguard Scientifics
Safeguard Scientifics, Inc. (NYSE: SFE), a holding company, builds value in growth-stage technology and life sciences businesses. Safeguard provides growth capital as well as a range of strategic, operational and management resources to its partner companies. Safeguard participates in growth buyout financings, including corporate spin-outs and management buyouts, expansion financings, industry consolidations and early-stage financings. For more information, please visit www.safeguard.com.
