Enhancements Extend Company Leadership in Trigger-Based Selling Market

SOUTHBOROUGH, Mass.--TrueAdvantage®, Inc., the industry’s leading sales acceleration service for B2B companies, today announced the availability of March ‘07, the latest release of its subscription-based sales trigger service and patent-pending SmartTrigger™ technology. With this release, TrueAdvantage further advances the ability of sales representatives to customize and manage their prospect and territory profiles to receive highly refined, personalized sales triggers—business events indicating ready-to-buy prospects.

TrueAdvantage proactively and continuously mines and monitors the Internet and more than 20,000 information sources for opportunities 24 hours a day, 7 days a week to identify, categorize and deliver business event-driven opportunities – or sales triggers. The service processes nearly one million documents per week through its quality control, producing more than 25,000 triggers a day, across over 150 unique business event-based categories. Customized SmartTriggers are then delivered directly to the sales rep’s desktop, PDA or CRM system.

TrueAdvantage March ‘07 focuses on expanding the service’s unique sales trigger offering. SmartTrigger enhancements include:

• Highly descriptive names – to quickly locate SmartTriggers that are relevant to the selling situation.
• Logical category grouping at each level – to easily see related SmartTriggers that can offer additional sales opportunities. The grouping is organized around day-to-day business transactions and their success or failure, people-centric events, and physical or corporate structural changes.
• New SmartTrigger categories, including Regulatory and Legal plus Strategic Plans and Initiatives – to further refine opportunities to meet individual selling needs.
• Greater category depth with subcategories in areas such as Venture Capital/Private Equity, Loans, Spin-offs and Divestitures, New Occupancy and Expansion, and Compliance – for sharper, more segmented targeting to extract the most relevant results.

“Sales reps usually know exactly what constitutes a good prospect. Their challenge is to find those companies and buyers when the prospect has an imminent need,” said Joe Chappell, TrueAdvantage CEO. “TrueAdvantage has been a pioneer of trigger-based selling. March ’07 not only extends the capabilities of our service to deliver highly refined sales triggers to sales reps early in their prospect’s buying cycle, but also simplifies the process.”

About TrueAdvantage

TrueAdvantage provides the industry’s leading sales acceleration service for business-to-business companies that need to expand their sales pipeline and drive net new revenue. Powered by its proven patent-pending SmartTrigger^TM technology, TrueAdvantage mines, aggregates and filters information from the Internet and more than 20,000 sources to deliver real-time, personalized, and actionable insights – sales triggers – that directly impact the results of the sales representative. Armed with timely, highly qualified and ready-to-buy prospects delivered straight to their emails or CRM systems, sales professionals compete in more deals, close more sales and generate more revenue.

Headquartered in Southborough, Massachusetts, TrueAdvantage helps more than 200 sales-driven companies including ADT, Herman Miller, Tech Data, Unisys and Yahoo! HotJobs accelerate their sales results, drive the new business pipeline and increase the top line. For more information, please visit www.trueadvantage.com.