StrikeIron Offers Gale Data Enrichment on Salesforce.com’s AppExchange

RESEARCH TRIANGLE PARK, N.C.--StrikeIron Inc., the leading provider of Data as a Service (DaaS), today announced that salesforce.com customers can now access and append Gale Business Intelligence data directly into their Salesforce CRM applications. This data enrichment solution leverages the Gale Business Intelligence Web Service from StrikeIron, enabling Salesforce users to instantly leverage timely and valuable company information from Gale, part of Cengage Learning, in sales and prospecting efforts.

"Our customers are looking for ways to enhance their leads with critical financial and business information," said Clarence So, Chief Marketing Officer, salesforce.com. "StrikeIron’s integration allows customers to extend the value of their Salesforce CRM application with this important data. Now, customers of all sizes can visit the AppExchange and deploy an immediate, flexible method of appending comprehensive business data to every contact record and extend the benefits of on-demand information into their salesforce.com implementation.”

The Gale Business Intelligence Web Service provides in-depth financial and corporate information on approximately 440,000 U.S. and international companies. Now, this data can easily be accessed via salesforce.com’s AppExchange and integrated directly into all records within Salesforce. Features include:

• Set up by a Salesforce Administrator in less than five minutes
• Delivers key corporate information such as ticker symbol; SIC code, key executives/officers, variant company names, brands, products, and historical sales/revenue information
• Full source code provided so developers optionally can easily modify the Salesforce integration code and customize the solution.

For more on this application visit: http://www.salesforce.com/appexchange/detail_overview.jsp?NavCode__ c=&id=a0330000004ZjewAAC (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

Gale, part of Cengage Learning, is a world leader in e-research and educational publishing for libraries, schools and businesses. Best known for its accurate and authoritative reference content as well as its intelligent organization of full-text magazine and newspaper articles, the company creates and maintains more than 600 databases that are published online, in print, as eBooks and in microform.

"We're pleased to join the AppExchange, bringing the benefits of on-demand data enrichment to salesforce.com customers," said Bob Brauer, CEO and founder of StrikeIron "StrikeIron increases the value of Salesforce by allowing customers to enhance sales records with rich business information from databases that are updated nightly through our Web-based platform. Gale’s Business Intelligence data is a great example. StrikeIron’s fully integrated approach greatly simplifies implementation and significantly adds value to the selling and customer relationship processes.”

In addition, the StrikeIron AppWidget: Address Verification 2.0 verifies and enhances any address in salesforce.com to ensure accuracy. For more information, please visit: http://www.salesforce.com/appexchange/detail_overview.jsp?NavCode__ c=&id=a0330000003gvO1AAI (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Cengage Learning and Gale

Cengage Learning, formerly Thomson Learning, delivers highly customized learning solutions for colleges, universities, professors, students, reference centers, government agencies, corporations and professionals around the world. Gale, part of Cengage Learning, serves the world's information and education needs through its vast and dynamic content pools, which are used by students and consumers in their libraries, schools and on the Internet. It is best known for the accuracy, breadth and convenience of its data, addressing all types of information needs – from homework help to health questions to business profiles – in a variety of formats – books and eBooks, databases and microfilm. For more information visit: www.cengage.com or www.gale.com.

About StrikeIron

StrikeIron is the leader in Data as a Service (DaaS), facilitating the consumption and distribution of live, integratable data and business functionality over the Web. The company’s innovative Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows business users, application developers and enterprise IT professionals to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions from organizations such as D&B, Gale, MapQuest, Midnight Trader, Tax Data Systems, The Sports Network, and Zacks.

StrikeIron also offers a set of products and tools to simplify and accelerate the consumption of data such as its SOA Express for Excel, enabling business users to access live data via front office applications. StrikeIron delivers value to over 1,000 customers and partners such as BEA, Delivery.com, IBM, Honda Europe, D&B, Time Warner, Siemens, Nike, Kenwood, and Exclusive Resorts. For more information, visit www.strikeiron.com.