GOSSELIES, Belgium and LONDON--May 15, 2006--Selligent, a leading European provider of CRM solutions, and LignUp Corporation, a provider of converged communications solutions, today announced a partnership to deliver communications-enabled business process (CEBP) solutions by integrating the LignUp Communications Platform with Selligent's enterprise and web-based customer relationship management solutions. The combined offerings will allow Selligent customers to enjoy voice-enhanced CRM capabilities powered by the LignUp platform.
Selligent's CRM solutions are designed to manage all phases of customer interaction throughout the complete lifecycle efficiently and profitably. They integrate advanced web-based sales, marketing and customer care functionality with a multi-channel contact center, as well as content management, document management and analytical CRM applications.
"By tightly integrating the communications function directly with the applications that drive productivity and interact with customers, organizations have a greater ability to sense business environment change and respond efficiently and effectively to that change," said Steve Blood, Research Vice President, Gartner, Inc.
LignUp's flexible communications application server platform enables next generation CTI by combining standard session initiation protocol (SIP) and XML technologies to reduce integration time cycles and costs. This platform allows independent software vendors and on-demand service providers such as Selligent to easily build specialized IP telephony applications or voice-enable existing applications and services.
"Integrating the LignUp platform with our CRM portfolio brings the dynamic capabilities of VoIP -- voice, presence and messaging communications -- to companies working to better develop and manage their customer relationships," said Andrc Lejeune, CEO, Selligent. "These IP telephony capabilities bring more value to each customer relationship, allowing these organizations to improve their services and grow their businesses."
"Organizations are always looking for new ways to obtain a competitive edge in reaching out to customers," said Kevin Nethercott, president and COO for LignUp Corporation. "Selligent is demonstrating the value VoIP-enabled CRM solutions can provide an organization, enhancing productivity, efficiency and effectiveness of customer sales representatives."
LignUp-enabled Selligent solutions will be generally available by the end of 2006 as a part of the CRM provider's next portfolio release.
About Selligent
Selligent is an international company specializing in high-performance sales, marketing and customer service solutions. The success encountered by the Selligent solutions amongst their 62,500 users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO). As a consequence, Selligent has achieved a customer retention rate, which -- at 87% in 10 years -- has been the highest in the CRM industry.
About LignUp Corporation
LignUp Corporation delivers a powerful converged IP communications platform deployed with hosted telephony, voice mail, unified messaging, auto attendant and other Web applications. The 100% software, native-SIP platform is powered by LignUp Call Control XML (CCTRL) and LignUp Media Control XML (MCTRL) and enables solution integrators and service providers to quickly and easily create unique, high margin VoIP applications and services. The proven LignUp Communications Platform is deployed today in over 150 organizations worldwide and is distributed in Japan by SkyWave and SkyWave partners Hitachi IT, NEC-SI and Net One Systems. LignUp has been named to the Pulver 100 list of leading private VoIP companies, and has been recognized for innovation with the TMC Labs Innovation Award and the EuroStart Channel Excellence Award. Headquartered in Silicon Valley, LignUp has offices in Salt Lake City, London and Tokyo. Visit www.LignUp.com for more information.
