Provides Operators with More Flexibility, Choice and Control to Better Deliver Services to Mobile Subscribers Today and Tomorrow
MUNICH, Germany and TORONTO - May 17, 2006 - Redknee Inc., a leading provider of innovative infrastructure software that monetises and personalises services and content for mobile users, today announced the general availability of its Turnkey Converged Billing Solution for network operators worldwide. This customer-centric, end-to-end solution enables operators to jumpstart their growth and create operational competitive advantages.
Today's operators face simultaneous and complex challenges - how to quickly and effectively monetise subscribers while achieving the most competitive cost structure. Subscribers are spread across various sets of services (prepaid, postpaid and hybrid accounts) and fragmented across multiple rating elements for voice, content and messaging.
"Wireless subscribers today are increasingly demanding access to wireless services that suit their individual needs," said Susan Eustis, president, CEO and co-founder of WinterGreen Research. "Operators need the ability to rapidly offer the greatest range of services possible.
Those with the mindset to offer subscribers truly flexible plans to address personal usage and interest levels will be able to capture market share faster."
Redknee's Converged Billing is a turnkey solution that enables billing in real-time today with the flexibility to address next generation mobile services as they are available. The solution incorporates capabilities for real-time unified rating and charging, subscriber analytics, loyalty, premium messaging, IP Charging, mCommerce, MVNO support and a full CRM+ solution that includes customer care, subscriber self-care, subscriber segmentation and promotional incentives.
"Redknee's Turnkey Converged Billing Solution increases average revenue per user (ARPU) and decreases churn by up to 50 percent, all while lowering operational expenditures significantly," said Lucas Skoczkowski, CEO of Redknee. "With Redknee's Converged Billing, operators get simplicity and flexibility to provide personalised subscriber-centric rating for data, messaging, voice and group services."
Operators are empowered to launch campaigns for new services at any time and be the fastest to market with Redknee's Converged Billing. The integrated, modular platform of Converged Billing interoperates with all existing infrastructure, minimising the upfront changes required when introducing new plans and services. Converged Billing provides additional flexibility to implement innovative rating plans for individuals, groups and enterprises, cross-bundle features and instant discounts to segment and reward "gold status" customers. The turnkey solution allows operators to implement loyalty programs, with precisely targeted and segmented promotions, resulting in instant usage and purchase of new services and improving customer retention.
Redknee will be at Billing Summit Caribbean and Central America 2006 in Puerto Rico, May 17 to 18, 2006 to discuss its Converged Billing Solution. To make an appointment with Redknee at this event please contact Jan Tarzia at (831) 440-2404 or email
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About Redknee
Twenty-six of the world's leading mobile operators depend on Redknee's proven infrastructure software to deliver value-added services and content to over 207 million subscribers. The converged revenue engine enables operators to quickly bring to market personalised voice, messaging and content services in real-time. Redknee allows operators and brand owners to maximise their differentiation and revenue while reducing expenditures by integrating with existing environments. The subscriber experience is improved with Redknee's self-care, loyalty, and analytics that deliver the content and services subscribers want when they want them. For more information, visit www.redknee.com.
