QuestionPro Helps Salesforce.com Customers “Close the Loop” of Customer Feedback
SEATTLE--QuestionPro (www.questionpro.com), a leading provider of online survey services, today announced it is now available as a certified application on salesforce.com’s AppExchange. Applications that have earned an AppExchange certified designation have met a higher set of standards, including extensive testing of apps by salesforce.com, as well as the submission of endorsements from customers who have used the application. Now, with QuestionPro for AppExchange, it’s easier than ever for salesforce.com customers to measure the satisfaction of existing customers, test the reception of products and services on prospects, or conduct general market research to quantify the strengths and weaknesses of their brand and that of their competitors.
QuestionPro for AppExchange brings together two important systems for managing customer data -- CRM and surveying. QuestionPro for AppExchange allows its subscribers to take advantage of the entire feature set of QuestionPro’s on-demand survey system while at the same time consolidating the data collected under their familiar Salesforce interface. Complete survey customization is possible with QuestionPro. Survey data collected via QuestionPro can easily be integrated into Salesforce dashboard reports, such as customer satisfaction sorted by region or satisfaction sorted by support representative.
“Online survey services are among the top business application requests from our customer base,” said Matt Holleran, vice president, AppExchange partners, salesforce.com. “We expect QuestionPro for AppExchange to be a popular selection and one which will help bring significant ROI to our customers.”
QuestionPro for AppExchange is designed as an easy way to integrate customer surveys with salesforce.com’s suite of on-demand CRM applications. Responses collected via QuestionPro.com surveys are automatically posted to a custom Survey object in Salesforce.
After developing the survey using QuestionPro's web-based wizard interface, a link is provided with custom variables for email campaigns within Salesforce. The link contains an ID for the survey hosted at QuestionPro as well as an ID for the Salesforce object that a customer would like to integrate. Using this link, they can send invitations to contacts in Salesforce to take a survey. When a respondent clicks on the link, QuestionPro will capture their survey responses locally and also populate Salesforce with the survey results.
For instance, QuestionPro for AppExchange can be used to collect feedback from a customer on the experience they had with a support issue. The customer submits feedback via a survey after their support case closes. These survey results are posted back to Salesforce or Salesforce Service & Support for reporting and review by the customer support manager or the sales account manager.
“Smart businesses know that customer satisfaction is the lifeblood of the company’s success both in the present and in the future,” said Vivek Bhaskaran, CEO of QuestionPro. “Until now, data from surveys had to be manually imported into contacts or otherwise associated with customer records. With QuestionPro for AppExchange, it’s automatic, making it quicker and easier for people to access information critical to their business.”
QuestionPro offers a complete set of tools for conducting online surveys, whether for market research, customer satisfaction or just about any other need. QuestionPro offers advanced features for developing surveys including branching, randomization, extraction, and compound branching to name a few. The integrated emailing system gives the user the ability to send mass invitations and track response rates. Results are always available at the click of the mouse, and are always updated with the most recent data.
About QuestionPro
QuestionPro.com offers market research software for the creation, distribution and analysis of electronic surveys. QuestionPro offers the most advanced survey design and development capabilities possible via the Internet. The integrated analytical tools make data-collection and insight a single-stop solution. Hundreds of market-leading companies have utilized QuestionPro’s Web-based survey software for their market research initiatives. More information on QuestionPro is available via the Web at www.questionpro.com.
