PlaceLinks Launches Latest Version of Advertising Media Dashboard and Search Engine API Technology Services at ad:tech

WALTHAM, Mass.--PlaceLinks, a leading provider of digital media dashboards, announced enhancements to its proprietary SEM and media integration technology services.

These service enhancements can provide advertisers and agencies with customized media reporting capabilities as well as state-of-the-art media integration technologies, to meet the urgent need for measurable advertising results.

Enhancements to PlaceLinks Media Dashboard™ include:

www.placelinks.com/corporate/media_dashboard2.html

• New, powerful ad reporting capabilities across all types of measured media
• Support for the new Google V11 API
• Increased API support for leading shopping engines including Yahoo, MSN, CNET, Shopping.com, Shopzilla, PriceRunner and PriceGrabber.
• Reporting enhancements for Local Search, PPC and paid placement campaigns
• Customized graphics and charting capabilities to make data more accessible to users
• Rapid data integration services for extracting data from CRM, billing, ad serving and web analytics systems as well as from partners.
• Real-time click-to-call reporting and call-tracking capabilities

Chris Sole, president of PlaceLinks, says of the service enhancements, “We provide our clients with innovative technologies needed to measure and manage results across all media, and to communicate that success to clients or within their organizations. Our goal is to make these media dashboard solutions more accessible and affordable for large as well as small companies.”

For additional information or a demonstration, please visit PlaceLinks at the ad:tech San Francisco exhibition, Booth #5556 on April 15th or 16th, 2008.

About ad:tech

ad:tech is an interactive advertising and technology conference dedicated to connecting brand advertisers, agencies, publishers and key members of the trade media. ad:tech San Francisco is held at the Moscone Center, April 15-17, 2008. To learn more about ad:tech San Francisco go to www.ad-tech.com/sf/.

About PlaceLinks

PlaceLinks is a full-service provider of advanced digital media dashboard services and search engine marketing technologies for advertiser results reporting across all measured media. PlaceLinks clients include major agencies, corporate advertisers, Internet Yellow Pages advertisers, digital media companies, CMRs, print ad call-tracking vendors, directory publishers, E-commerce companies, and interactive marketing firms. PlaceLinks is located at 330 Bear Hill Road, Suite 230, in Waltham, Massachusetts.

Learn more at www.placelinks.com. http://www.placelinks.com/corporate/media_dashboard2.html