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Onyx Launches Analytics 3.0 PDF Print E-mail
Posted by Don Panek - CRMDirectory Editor   
Onyx Launches Analytics 3.0

Enhanced Customer Analytics Solution Delivers Complete Range of Business Intelligence Applications in Single Package
BELLEVUE, Wash.--May 16, 2006--Onyx(R) Software Corporation (Nasdaq:ONXS), a worldwide leader in customer management solutions for the enterprise, today announced Onyx Analytics 3.0, the flagship product in the Onyx Performance Management product portfolio.

Onyx Analytics 3.0, which is based on the industry-leading Cognos 8 business intelligence platform, provides Onyx customers with a complete customer analytics solution that is tightly integrated with Onyx's Customer Management and Process Management product families.

Onyx Analytics is designed to address the business information needs of a wide variety of business users, ranging from sales, marketing, and customer support specialists all the way up to senior executives grappling with questions of market direction and strategy.

"CRM solutions have the potential to help companies better understand their customers, and thus improve their customers' experiences," said Paul Greenberg, industry analyst and author of "CRM At the Speed of Light, 3rd Edition." "Companies that effectively use analytics as part of their total CRM environment are better able to make insightful decisions regarding customers and markets, and typically recognize a higher return from their CRM investment than those that don't."

Onyx Analytics 3.0 features include:

-- Reporting -- both pre-defined and self-service reporting capabilities are available to meet the needs of business managers who require enterprise-strength reporting.

-- Analysis -- improved deep comparative analysis of customer data, using pre-defined and custom online analytical processing (OLAP) cubes and other dimensionally aware data sources. Drill-down capabilities enable users to view successively detailed levels of information, all the way down to the individual customer record.

-- Scorecarding -- new with this release, scorecarding helps enterprises align their teams and tactics with strategy and objectives, communicate goals consistently, and monitor performance against targets.

-- Dashboards -- deliver visually rich, but easy to understand, views into corporate systems and data, using gauges, maps, charts, and other graphical elements to show multiple results together, enabling quick understanding and rapid action.

-- Event Monitoring -- another new feature, event monitoring can utilize key business metrics to proactively notify key individuals or, in combination with Onyx Process Management, help users take action and react effectively to significant business events.

"Analytics is vital to understanding customers and markets, especially in rapidly shifting, competitive environments," said Todd Chambers, Onyx chief marketing officer. "Our customers now have an even more sophisticated portfolio of analytics capabilities that are fully integrated in the Onyx data model, which helps them to better understand how their businesses are operating. This, combined with our process management capabilities, enhances their agility to quickly respond to their customers' changing needs, providing them with a foundation for creating competitive advantage."

"Organizations are adding analytics to their CRM applications in order to maximize the effectiveness and value of their customer relationships," said Pat O'Leary, vice president, strategic alliances, Cognos. "As the only CRM vendor to offer best-in-class analytics, process management and CRM capabilities, Onyx is well positioned to benefit from this trend. In addition, the ease of integration between Onyx and Cognos 8, with its complete range of BI capabilities -- reporting, analysis, scorecarding, dashboards and business event management -- simplifies implementation, speeding ROI."

Onyx Analytics 3.0 is scheduled to be available this month. For additional information visit http://www.onyx.com/products/CustomerPerformanceManagement.asp.

About Onyx Software

Onyx Software Corporation (Nasdaq:ONXS) is a worldwide leader in customer management and process software for mid- and large-size enterprises. Onyx provides flexible solutions that enable organizations to automate, manage, and evolve their customer processes quickly and cost-effectively for strategic advantage. By providing an integrated suite of customer process automation applications encompassing customer management, process management, and analytics capabilities, Onyx enables enterprises to reduce costs, increase productivity and grow revenue. Major companies are aligning their customer-facing departments and managing their customer processes with Onyx software -- companies such as Amway Corporation, Mellon Financial Corporation, The Regence Group and State Street Corporation. More information can be found at (888) ASK-ONYX, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or http://www.onyx.com/.

 
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