NEW YORK--Sept. 19, 2006--Omnicom Group, in a joint venture with OMD, has formed STAR Marketing (
www.starmsgroup.com), a new multiservice unit composed of current Omnicom and OMD agencies, to provide a seamless array of customized one on one marketing solutions including direct, digital, interactive and accountable marketing in order to meet the pressures of marketers to optimize ROI in an era of unprecedented consumer choice in media consumption.
STAR Marketing, which is comprised of leading edge, technology-driven Omnicom agencies Critical Mass, The Daggerwing Group, Innovyx, Javelin, and SigmaWorks Group, along with OMD Digital and OMD Direct, enables advertisers to mix and match from a variety of best-in-class marketing disciplines, namely: CRM, interactive, direct marketing, digital and search media, analytics, ROI and marketing sciences, teleservices, email, strategic consulting and process improvement.
"The formation of STAR Marketing is the answer to department store baron John Wanamaker's often-repeated marketer's lament: 'I know I waste half the money I spend on advertising. The problem is, I don't know which half,'" said Ed McNally, STAR Marketing's President and CEO. "With STAR Marketing's wealth of solutions, we can analyze our clients' ad budgets and make sure their marketing budget is tuned to get the maximum return on investment."
STAR Marketing's roster of agencies will be used to produce and implement a wholly-integrated media plan depending on a client's specific consumer communication needs, allowing advertisers the ability to meaningfully address the issues of media fragmentation and consumers' growing embrace of ad-skipping and time-shifting technologies such as DVRs.
"Consumers don't want their time wasted with ads that are irrelevant anymore than marketers want to waste money reaching an audience that doesn't care about their product," McNally said. "STAR Marketing's purpose is to help streamline the engagement process and make it more relevant. We want consumers to receive the sort of advertising that interests them. And we want advertisers know that their message is reaching their desired and receptive targets."
STAR Marketing is comprised of the following units:
Critical Mass (http://www.criticalmass.com) - an interactive services firm that architects solutions to help the world's leading companies increase revenues, reduce costs and deepen customer relationships.
Javelin Direct (http://www.javelindirect.com) - an accountable marketing agency, providing clients with measurable business successes, such as better (sales, retention), faster (to learn, to market) and more cost effective through services including direct marketing, interactive marketing and a suite of marketing optimization tools.
Optima (http://www.optimadirect.com) - the global leader of end-to-end contact center and telemarketing program management; seamlessly and cost effectively guides its clients through the minefield of regulatory, performance and data complexities inherent in today's market.
SigmaWorks Group (http://www.sigmaworksgroup.com) - a process improvement consultancy that enables advertising agencies and their clients to improve efficiency, effectiveness and profitability, retain existing clients, attract new business and improve staff morale.
The Daggerwing Group (http://www.daggerwinggroup.com) - a strategic marketing consulting firm that helps clients improve the business results of marketing.
Innovyx (http://www.innovyx.com) - a full service and ASP provider of integrated, permission-based email marketing programs which are customized and strategically driven to deliver relevant results, precisely measured and continuously refined.
OMD Digital, global online unit of OMD (http://www.omd.com) - integrates skills in the disciplines of media strategy, planning, buying and evaluation and can implement and monitor the entire spectrum of online communication including search.
OMD Direct (http://www.omd.com/Sections/ContentList/AUniqueApproach/Specialist Units.index) - develops integrated media communications programs for clients who are looking to both build their brands and generate business results. Proprietary systems track, monitor and report results which are then employed to optimize on-going communications programs to maximize sales at targeted ROIs.
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About STAR Marketing
STAR Marketing (www.starmsgroup.com), a division of the Omnicom Group, is a network of customer experience management agencies and specialist services including: CRM, interactive, direct, digital and search media, analytics, teleservices, email, strategic consulting and process improvement.
