PLEASANTON, Calif.--Verticals onDemand launches VBioPharma™ KOL Edition to support medical scientific liaisons and other pharmaceutical account managers working to cultivate relationships with key opinion leaders (KOLs). The new product is the first application designed specifically for KOL management that is completely integrated with the enterprise CRM system. Verticals onDemand’s VBioPharma KOL Edition is currently being implemented at one of the top 20 biotechnology companies in the world.
Until recently, this important area in pharmaceutical and biotech industries has been grossly underserved by technology providers. There are still no specific KOL applications available from the major client/server CRM vendors and only a handful of niche KOL software providers exist.
“Existing niche KOL providers only offer point solutions that don’t integrate with the larger enterprise CRM system,” says Matt Wallach, vice president sales and marketing for Verticals onDemand. “These products create islands, unlike the KOLs they are built to manage. As part of an integrated CRM solution, VBioPharma KOL Edition enables our customers to manage KOL relationships across the enterprise, which is where they exist.”
Built on the Force.com platform from salesforce.com to deliver all the advantages of the Software as a Service (SaaS) model, VBioPharma KOL Edition provides pharmaceutical companies with a low-cost way to increase fruitful relationships with key opinion leaders. The SaaS architecture makes the development of such a highly specialized product affordable to the mass market. And, because users access the system through any web browser, the advanced software is easy to deploy and easy to use.
VBioPharma KOL Edition delivers new KOL-specific features such as detailed KOL profiling that includes a visual sphere of influence showing all of the individuals and organizations that are impacted by the KOL; closed loop account planning and execution functionality; flexible activity reporting to quickly capture the most important interactions; and the ability to do complex reporting.
VBioPharma KOL Edition is priced on a per user per month basis and is now generally available.
About Verticals onDemand
Verticals onDemand leverages the Force.com platform from salesforce.com to deliver onDemand customer relationship management (CRM) solutions for specific industry segments. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and Software as a Service (SaaS) operations savvy with the Force.com platform, the world’s first multitenant, on-demand platform. With an initial focus on the life sciences industry, Verticals onDemand customers will achieve the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience.
Verticals onDemand is a privately-held company headquartered in Pleasanton, CA. For more information, visit www.verticalsondemand.com.
