New Tool to Measure Relationship Marketing Programs to Be Debuted October 4 at ActiveInsights Conference in New York City
MARINA DEL REY, Calif.--Award-winning interactive agency McElroy Inc. has partnered with ForeSee Results, the leading online customer satisfaction measurement company, to launch the McElroy Relationship Value Model (RVM), an innovative new measurement tool designed to help marketers get the highest sales value from their CRM programs. The new tool – applied to a real-world application with a global CPG company – will be introduced at a session titled “Best Practices for Measuring the Impact of Relationship Marketing Programs on Loyalty and Future Purchases” on October 4 at Web Side Story’s ActiveInsights conference in New York City.
“The McElroy Relationship Value Model is a tremendously exciting application of Web-based analytics that not only allows us to deliver diagnostics, but also move beyond to provide our clients a prescription to improve customer behavior and actual sales,” said Vicki Panagiotis, president of McElroy Inc.
The McElroy RVM combines the agency’s interactive marketing expertise with the ForeSee Results’ scientific, predictive American Customer Satisfaction Index (ACSI) methodology as well as post-sales data from a large retail panel with extensive grocery purchase data. More than just raw data, however, the RVM translates a wealth of real-time information into actionable recommendations from McElroy’s experienced Business Insights team and ForeSee Results’ seasoned analysts.
“This is a truly one-plus-one equals three combination,” said Larry Freed, online satisfaction expert and president and CEO of ForeSee Results. “Our ACSI-based methodology quantifies the causal relationship between relationship marketing programs and customer satisfaction and helps identify the capacity to influence customer behavior such as purchase, return visits and recommendations. Combining this with actual sales data and our combined expert analysis offers marketers a full purchase lifecycle performance analysis system that gives them the tools to more effectively drive sales ROI.”
For more information about the McElroy RVM, please visit www.mcelroyla.com or www.foreseeresults.com. For more information on the Web Side Story ActiveInsights conference session, please visit www.websidestory.com
About McElroy Inc.
With expertise spanning creative, marketing, technology and business analytics, McElroy is a full-service interactive marketing agency that delivers effective, measurable multi-media campaigns born from expert data analysis and actionable consumer insights.
McElroy’s core offerings include interactive, database and relationship marketing services that form a centralized online control point for clients’ integrated marketing campaigns. An award-winning, independently-owned agency that has served clients including Nestlé, Kraft, Heinz, Sara-Lee, Creative Artists Agency, 21st Century Insurance and numerous other well-known brands, McElroy is one of Los Angeles’ longest running ad firms and has been a pioneer of numerous marketing innovations over its more than 50-year history. For more information, visit www.mcelroyLA.com
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven Web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Some clients include Intuit, Bose, Kohler, Restoration Hardware and Newegg.com, among many others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
