Maynard, MA - April 4, 2007 - Longwood Software, developer of the TagTeam^® marketing materials management system, announces TagTeam Auto Reports, a new capability that provides insight into key activities by sales teams and customers, and generates dynamic reports that enable decision makers to measure marketing and sales effectiveness. As a result, marketing and sales organizations can refine ecommerce programs, enhance sales support, and optimize promotional spending.

With TagTeam Auto Reports, sales and marketing managers receive actionable information about the performance of their demand-generation programs, sales teams, and distribution partners on a regularly-scheduled basis or on-demand at any time. This lets sales and marketing managers continuously tailor and target their initiatives based on actual customer interest and performance in the field, instead of anecdotes or outdated analyses.

The new TagTeam capability also helps marketers streamline the management of their marketing assets and sales tools, ensuring that they provide sales teams and sales channels with updated, accurate materials at the right time. It eliminates tedious, time-consuming creation of activity reports across multiple web sites and customer-facing applications.

TagTeam Auto Reports customer Greg Owens, Webmaster at Quincy Compressor (Bay Minette, AL) noted, “TagTeam has become a mission-critical component of our web infrastructure, providing both sales support and content management across our internal and external sites. The new Auto Reports facility will help us keep our fingers on the pulse of our information flow from Marketing to Sales, prospects and customers – without having to manually assemble reports for our growing set of users.”

Scott Richardson, Longwood Software CEO, said, “Our objective is to empower our customers with powerful tools to help them manage their operations, while also giving them insight into which programs produce results in the field. The Auto Reports facility extends the value and relevance of TagTeam within an organization from marketing programs through sales management and the Chief Marketing Officer.”

The Auto Reports capability includes an easy-to-use wizard that helps users define the reports they want generated, schedule the frequency of reports to be automatically delivered, and identify to whom reports should be dispatched. If a user chooses, the report can be defined to show only selected information, and edited after it has been delivered.

The Auto Reports option is available immediately for customers of the TagTeam.com hosted software system.

Longwood Software’s TagTeam offering features electronic fulfillment capabilities, including a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; click-through tracking of electronically-fulfilled materials; and reporting tools. TagTeam is designed for “out of the box” use, and requires no technical training, IT support, or consulting services.

About Longwood Software

Longwood Software, Maynard, MA, is a leading provider of solutions for marketing and sales teams in manufacturing, technology, and business services. The company’s TagTeam.com service is an innovative solution for managing and delivering marketing information via the Web. TagTeam is used by leading companies including American Greetings, Beiersdorf, Corning Life Sciences, Dunkin’ Brands, MeadWestvaco, Pitney Bowes, Kronos, The MathWorks, and Thermo Fisher. For information visit http://www.tagteam.com.

# # #TagTeam is a registered trademark and TagTeam.com is a trademark of Longwood Software Inc. All other trademarks or registered trademarks mentioned herein are the property of their respective owners.