LongJump Opens Up Platform to Third-Party Integration and Partners with VerticalResponse for One-Stop Solution

SUNNYVALE, Calif.--LongJump, a provider of highly customizable, interconnected on-demand business applications, today introduced a new full-featured application, Email Campaign Manager, to its expanding suite. LongJump’s Email Campaign Manager includes a visual dashboard and a step-by-step process that salespeople and marketers can quickly use to build and track email campaigns. LongJump’s Email Campaign Manager provides an improved and expedited way to move customers through the sales cycle.

Unveiled in September, LongJump provides a growing catalog of highly customizable, interconnected applications aimed at SMBs in high growth markets that need to improve their competitive position and drive revenue growth by making employees and teams more efficient and productive.

LongJump users pay a low monthly fee for access to LongJump Email Campaign Manager and a catalog of other business applications including CRM, sales force automation and deal tracking. Users of the LongJump Campaign Manager get 250 free email messages each month. To send more Email Campaign messages, LongJump offers pay-as-you-go pricing based on the number of emails sent. As with all LongJump applications, companies can have assurance that the applications work together and can scale as their business grows. Companies can add new users and, unlike other alternatives, buy only what they really need. (See separate announcement issued today regarding LongJump’s subscription pricing.)

Email Marketing App Replaces Complexity with Improved Sales Conversions

LongJump’s Email Campaign Manager helps sales and marketing professionals improve email delivery, reduces the complexity of converting sales or marketing lists to prospects, and improves campaign results through better integration between Marketing and Sales department processes. For example, Email Campaign Manager enables Sales or Marketing to automatically schedule a call back task for a sales person when a prospect has opened and clicked an email containing the latest newsletter. Using Email Campaign Manager, Sales or Marketing departments can easily review all previous campaigns directed at a particular customer.

Combining rich email templates with simple mail-merge features, sales and marketing staff can create and distribute personalized email campaigns targeted at prospects and customers as well as track and measure their results. Users can also build and manage lead lists for sales teams to target and move key prospects farther along the sales cycle. Following is a list of key features of LongJump’s Email Campaign Manager:

• 250 number of emails will be free per month
• Library of originally designed templates
• Hosting of and access to an image library
• Automated call backs to prospects
• Guaranteed “white list” delivery
• Standard and customizable reports
• Schedulable campaigns
• Application fully integrated with other applications developed by LongJump

LongJump Platform Opens Up to Third-Party Integration

As part of its announcement, LongJump has also opened up its platform to third-party integration, announcing its first partnership with VerticalResponse, a leading provider of self-service email and direct mail services. The partnership gives customers a hassle-free, one-stop solution to quickly get their sales and direct marketing campaigns underway, without the additional step and delay of another contract and required technology integration between two application providers.

“We’ve designed our online service to be as easy to use as possible, and our powerful and robust API allows it to be built simply into other products, saving customers the time and hassle of getting two different applications to work together,” said VerticalResponse CEO Janine Popick. “Customers now can get the best of both solutions and access the robust functionality of VerticalResponse’s email campaign features seamlessly right from within LongJump’s powerful CRM solution.”

“We’re very pleased to announce this partnership with VerticalResponse. The integration we’ve completed between the two products solves one of the biggest CRM issues: affordable, integrated email marketing solutions,” stated Pankaj Malviya, founder and CEO of LongJump. “This partnership also signals LongJump opening up its platform to third-party integration with other leading application providers so that customers can benefit using fully integrated applications that are affordable and highly customizable.”

With the addition of Email Campaign Manager, LongJump extends its Full Circle Sales Suite to a total of 5 focused solutions developed to provide comprehensive support for the Sales function; LongJump’s Sales Suite also includes Prospecting Manager, Deal Tracker, Sales Force Automation and Contract Manager.

Pricing and Availability

LongJump’s Sales Campaign Manager is available immediately as a free trial through the end of December 2007. Effective January 1, 2008, this application will cost just $19.95 per user/per month for a 1-year commitment. For companies that prefer a month-to-month billing, LongJump offers another pricing option of $24.95 per user. Included in the monthly subscription fee is access to use LongJump’s other 14 business applications that span Customer Service, IT, Marketing, Finance and HR functions.

About VerticalResponse

VerticalResponse Inc. (http://www.verticalresponse.com) is a leading provider of self-service email marketing and direct mail services empowering small businesses and non profit organizations to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California.

About LongJump

Based in Sunnyvale, California, LongJump provides a catalog of highly customizable, interconnected on-demand applications aimed at SMBs in high growth markets that need to improve their competitive position and drive revenue growth by making employees and teams more efficient and productive. LongJump is a service of Relationals Inc., a privately-held provider of proven on-demand CRM and SFA business applications to more than 100 enterprise companies. LongJump is committed to raising the bar in delivering a catalog of highly customizable business applications that work together while supporting the needs of its customers. For more information, please visit www.longjump.com.