Affordable, Easy-to-Use and Customize On-Demand Applications Coupled With Dynamic Enterprise Platform Deliver Improved Information Management and Team Collaboration

SAN DIEGO--Today at the commencement of DEMOfall 07, LongJump (www.longjump.com) formally introduced a catalog of dynamic, web-based business applications for small and medium-sized businesses (SMB) to manage people, information, and processes better. At the onset, LongJump’s new offering is comprised of a dynamic business platform and 14 separate business applications that span core functional areas, including Customer Service, Sales, Marketing, Finance and HR. LongJump’s online applications are designed to help small businesses securely web-enable their business processes so they can manage information and collaborate more efficiently with other workers who are located onsite or work remotely.

LongJump will be presenting their new offering onstage in the “Taking the “Small” out of Small Business” group category on Wednesday, September 26^th at 9:50 AM and will be located in Station 52 throughout the conference.

LongJump’s offering represents a compelling solution for small businesses that cannot afford expensive enterprise-level software that is taxing to maintain, cannot be easily customized, and does not integrate with other business applications. Instead, LongJump is providing a broad array of web-based business applications that seamlessly work together, are simple to customize, and are affordable. Further, users have the ability to rapidly create “situational applications” and publish them to LongJump’s online catalog. Situational applications are customized applications that companies frequently need but cannot easily obtain and which solve a specific business problem either for the short-term or long-term. Through the end of this year, LongJump will be offering all of its applications for free for a 90-day trial period.

Proven Platform Supports Rapid Customization or Creation of Situational Applications

LongJump harnesses its parent company Relationals’ Dynamic Business Platform, which is used by more than 100 enterprise-level companies and has already managed millions of transactions. Serving as the foundation for LongJump’s business applications, the platform allows SMBs to readily customize an application based on changing needs or business growth, as well as publish the application to LongJump’s catalog for colleagues or the community to use. Rather than have to work with a one-size fits all application, LongJump’s Dynamic Business Platform lets functional domain experts from Marketing to Finance to HR easily customize applications or quickly create and publish situational applications that are better suited to their unique business requirements. LongJump’s platform delivers enterprise-level service, security and hardware and software architecture as well as rich functionality for each application, including:

• Customizable homepages with configurable dashboard widgets

• Built-in reporting with configurable charts and graphs
• Comprehensive search capabilities across all applications and the ability to filter and see data in a broad range of perspectives i.e., calendar views, list views, map views, etc.
• Embeddable business processes such as web forms that are dynamically connected to data and the ability to publish live data to the web without coding
• Full administration capabilities to assign information access rights by team, role and user
• Uniquely flexible database architecture that enables extensive relationships between application data
• SAS 90 Type II compliance in the datacenter for user data protection and security
• 99.999% infrastructure and application uptime

“LongJump was created from the ground-up to come to the aid of SMBs. Small and medium-sized businesses have had an ongoing need for affordable business applications that can be readily customized or created to solve a very specific business problem. We plan to support our customers with an extensive array of functional business applications and empower them to create situational applications so they can run and grow their business more successfully,” stated Pankaj Malviya, founder and CEO of LongJump.

The company will be introducing new applications each month. Following is a list of the 14 business applications LongJump is initially introducing:

Collaboration

• OfficeSpace: A central point for an organization to share calendars, tasks, status reports, documents and other information, OfficeSpace enhances internal team collaboration and coordination, replacing email as a means of internal information exchange.

LongJump Customer Central

• 360˚ Customer Manager: Store customer account information, share contacts related to customers, and keep track of appointments, tasks, documents, emails and other communication history.
• Support Case Manager: Complete case management support solution with built-in customer self-service portal, internal notification options, customizable ticket-handling workflow, and escalation policies. Securely tracks and maintains customer case data.

Full Circle Sales Suite

• Prospecting Manager: Cultivate and track progress of potential sales leads. Drive new prospects from website, automate rep assignments, and identify key prospects. Configurable dashboards measure progress. Integrates fully with calendar, tasks, email, contacts, and account data for seamlessly tracking prospect activity history.
• Deal Tracker: Store product lists and price book information, generate proposals, track deal status, maintain key live metrics on deals, and turn reps into focused sales teams. Application integrates with Customer Manager and Prospect Manager for a complete sales generation solution.
• SFA: A complete toolset for managing sales operations. Teams can track progress and share customer information with integrated repositories for prospects, customer accounts, contact and opportunity information, and much more.
• Contract Manager: Maintain and automate contract activities. Provides immediate visibility into current relationships with customers and clients. Works seamlessly with Customer Manager and Deal Tracker to provide a complete proposal-to-invoice solution.

Outbound Marketing Suite

• Tradeshow Manager: Stores and tracks all information in a central place, accessible by entire team. Tracks and maintains key milestones and resource planning needs, adding visibility and traceability to marketing event logistics and planning.
• Bug Chilla: Software bug tracking and feature management tool that track bugs and incorporates product management, product marketing, feature prioritization, and business implications of changes during the development cycle.

HR EZ-Suite

• Employee Manager: Securely store employee data and streamline time-off requisitions and approvals. Store information about employees, including: hire dates, review cycles, training, Paid-Time-Off requisitions, and benefits data.
• Job Leads: Simple lead capture application for accepting resume data from any website. Easy to implement, customizable, and comes with complete notification, assignment, and courtesy email options.
• Recruitment Agency: Store or match candidate information to jobs, manage hiring companies and contacts, track history and bookkeeping of referrals. Create candidate and company assessment profiles, store resumes, and provide web-based inquiries. Integrates with email, calendar, and tasks for a 360º view of candidates and companies.

Finance Scope

• Vendor and Supplier Manager: Maintain contact and activity data, store invoices and contracts, monitor scheduled deliveries, etc. Integrated emails, tasks, and calendars provide full visibility of vendor activities.
• IT Asset Tracker: Maintain financial, service and configuration information on all PCs, servers, software licenses, and mobile devices. Track broad range of asset information, ranging from serial numbers, to asset tags, to expiring warrantees, to lease status and more. Generate independent financial reports of assets.

Pricing and Availability

LongJump’s online catalog of business applications is available immediately and will be free to use until December 31, 2007, when formal pricing will be announced.

About LongJump

Based in Sunnyvale, California, LongJump is a service of Relationals, Inc., a privately-held provider of on-demand CRM and SFA business applications. Built exclusively for small and medium-sized businesses, LongJump is an online catalog of dynamic business applications that seamlessly work together, are simple to customize, create and/or publish, and are affordable. Using LongJump, SMBs can enable their teams to collaborate, create, share, and organize information more effectively. Unlike other companies that are still building out their platform, focused on developers, or offer applications that are hard to customize, LongJump is committed to raising the bar in delivering dynamic business applications, functionality and support to meet the needs of its customers. For more information, please visit www.longjump.com.