New Data as a Service Enables Nonprofits to Automatically Segment Supporter Database by Capacity to Donate
SAN DIEGO--Kintera Inc. (NASDAQ:KNTA) today announced it is incorporating LiquidScore™ into Kintera Sphere™ CRM as an included service for all users. Nonprofit organizations using Kintera’s CRM product will have the ability to automatically score and group their supporter base into wealth segments.
The foundation of Kintera’s social CRM platform, Kintera Sphere CRM, will provide a novel wealth score based on supporters’ liquid financial assets. The exclusive LiquidScore data will be provided for all supporters housed in Kintera Sphere CRM with a valid residential address and matches to approximately 90 percent of individuals. The score enables nonprofit organizations to easily segment their supporter database by capacity to donate. As a result, nonprofits can customize “ask” amounts based on a donor’s ability to give, resulting in more successful fundraising efforts.
“Kintera is making the power of LiquidScore analytics available at no charge to all of our nonprofit clients using Kintera Sphere CRM. Organizations can raise more money by learning how to use data about prospects and combining that with a state-of-the-art segmentation engine and modern content personalization and targeting system,” said Harry Chiu, senior vice president of product management for Kintera.
Kintera has demonstrated significant return on investment (ROI) improvements in direct mail campaigns conducted by nonprofits, including organizations in the faith-based, education and healthcare sectors, in which “ask” amounts were segmented based on a liquid financial assets scoring system. In addition, Kintera’s large direct response clients, for example, will have a powerful mechanism for automatic segmentation of audiences during e-mail, direct mail and Web site communications.
“Analytics with continuous updates are an integral part of social CRM. As an innovative software as a service (SaaS) company, Kintera’s unique embedded data will be a key driver for nonprofits to adopt our donor management solution,” said Harry E. Gruber, M.D., Kintera CEO. “Only SaaS providers are able to cost-effectively and automatically deliver data with continuous updates. Specifically, using data as a service in a combined donor-centric and staff-centric donor management system, such as Kintera Sphere, is what will drive the nonprofit sector to compete effectively for the public’s commitment.”
LiquidScore analytics will be automatically integrated with the other rich features of Kintera’s social CRM platform. Nonprofits will be able to use Kintera’s personalization features in communications, such as e-mail or Web content, to present targeted content to particular supporter segments based on wealth and affinity.
The wealth segments created in Kintera Sphere CRM can also be used as a prequalification system, resulting in better ROI for money spent on additional analytics. In Kintera’s SaaS model, wealth segmentation occurs automatically with the addition of every new supporter to the database. Wealth scores will be automatically refreshed on a regular basis to report when supporters’ conditions have changed and thereby alter communications.
Kintera Sphere CRM with LiquidScore also complements solutions from direct mail vendors with which nonprofits may work. Kintera Sphere CRM will provide automatic capabilities to segment by wealth, conduct various queries for further analysis and selection, and export to other direct response solutions. Organizations can also choose to conduct integrated online and offline multi-channel marketing campaigns working with Kintera’s social CRM system and other vendors.
Kintera Sphere CRM with LiquidScore is the first in a series of announcements regarding Kintera’s data as a service strategy as the company makes analytics more convenient, integrated and automatic in its social CRM platform. More information about the novel LiquidScore service will be available at Kintera’s 2007 User Conference (www.kintera.com/userconf2007). To request more information about Kintera Sphere CRM with LiquidScore, please visit www.kintera.com/crm. For more information about other Kintera P!N services that can be purchased to deliver more detailed segmentation, please visit www.kintera.com/pin.
About Kintera, Inc.
Kintera®, Inc. (NASDAQ:KNTA) provides an online solution to help nonprofit organizations deliver The Giving Experience™ to donors - providing giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation.
More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera’s “software as a service” innovations, including Kintera Sphere™, an enterprise-grade software platform that provides a secure, scalable and reliable system for contact relationship management (CRM), a Web content management system (CMS), eMarketing and directed giving applications. Additionally, Kintera FundWare® provides award-winning financial management software developed for nonprofit organizations and governments.
For more information about Kintera’s software and services, visit www.kintera.com.
