Initial Gadget Launch Part of Broader Kintera Initiative to Leverage Social Networking Technology Within Nonprofit Sector
SAN DIEGO--Kintera Inc. (NASDAQ:KNTA) today announced the immediate availability of gadgets designed to leverage constituents’ nonprofit fundraising involvement on social networking pages, such as MySpace, Facebook or blogs. The initial gadgets launch marks a broader Kintera initiative to enable nonprofit organizations to leverage the power of their constituents’ social networks for fundraising and engagement efforts.
A standard feature built in Friends Asking Friends™, Kintera gadgets enable nonprofit supporters to share the importance of the organization in their lives with friends, peers and colleagues. In addition to expanding an organization’s Web presence, each placement of a Kintera gadget serves as a personal endorsement of the nonprofit. Kintera gadgets also provide a direct connection from the constituent’s social networking page to their Friends Asking Friends personal fundraising page.
For example, Kintera’s fundraising thermometer gadget offers graphic representation of a constituent’s fundraising success in respect to their personal fundraising goals, or tracks the organization’s goals overall. By showing real-time dynamic data on a social networking page or blog, the gadget provides supporters with a more powerful giving experience, enabling donors to see the impact of their donation on the constituent or organization’s overall fundraising efforts. Donors receive immediate reward and gratification in seeing the impact of their gift.
In addition, Kintera’s honor roll gadget provides acknowledgement on a social networking page or blog of those who gave to an individual constituent’s fundraising efforts. Enhancing The Giving Experience™, the honor roll enables a constituent to display the names of their personal donors immediately after a gift is made, providing positive peer affirmation and acknowledgement.
“In our review of Kintera gadgets, Big Brothers Big Sisters of America (BBBSA) believes this technology will be a powerful way to stay at the forefront of our constituents’ technology, providing both them and their peers with a more powerful, rewarding giving experience,” said Stu Zeiger, director of technology at BBBSA. “Kintera gadgets enable organizations to create a presence via social networking sites and drive traffic to their Web site and event pages.”
“Kintera gadgets are an extension of our technology innovation, enabling nonprofit supporters to use their social networking technology of choice to further their personal fundraising efforts and engage peers in a mission that’s meaningful to them. In fact, they can serve as a modern day equivalent of a direct mail campaign, achieving great results with no mail costs,” said Harry E. Gruber, M.D., CEO of Kintera. “Social networking technology is becoming increasingly important among constituents and Kintera will continue providing tools to help nonprofits leverage this phenomenon.”
A vehicle of real-time dynamic data, Kintera gadgets keep nonprofit staff and volunteers engaged in overall and individual fundraising progress. The gadgets also help keep the nonprofit’s mission top of mind for both the supporter and the people within their sphere of influence, encouraging individuals to take action in a more meaningful, personalized way.
To request more information about Kintera gadgets, please visit www.kintera.com/contact.
About Kintera, Inc.
Kintera®, Inc. (NASDAQ:KNTA) provides an online solution to help nonprofit organizations deliver The Giving Experience™ to donors - providing giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation.
More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera’s “software as a service” innovations, including Kintera Sphere™, an enterprise-grade software platform that provides a secure, scalable and reliable system for contact relationship management (CRM), a Web content management system (CMS), eMarketing and directed giving applications. Additionally, Kintera FundWare® provides award-winning financial management software developed for nonprofit organizations and governments.
For more information about Kintera’s software and services, visit www.kintera.com.
