Innovyx Enhances Dialogue 1to1™ with Release of Version 6.0

SEATTLE & NEW YORK--Innovyx (www.innovyx.com), an agency-focused e-mail marketing services firm and unit of Omnicom’s Star Marketing Group (www.starmsgroup.com), has released Dialogue 1to1 Version 6.0. Its offerings bolster the existing platform’s e-mail campaign applications and provide new features such as a bar code image generator, a Simple Object Access Protocol (SOAP) web services API and a fully-integrated Wiki.

Dialogue 1to1 now includes a bar code image generator designed to bring a new level of interactivity to client e-mail campaigns. This feature makes it possible to include a generic or personally customized barcode in outbound e-mails. The bar code generator can be used for in-store promotions or discounts and can provide personalized barcodes to minimize abuse of offers.

Tailored for agencies, the SOAP API introduced in Version 6.0 facilitates increased access to the platform and provides a new way to develop and launch applications. Client systems and Web sites can now directly manage subscriber records and can also trigger fully-customized, real-time messages. A new, fully-integrated Wiki replaces the existing main help section. A staple of Web 2.0 applications, the Wiki allows Innovyx operators and ASP customers to interact and share e-mail marketing knowledge, along with specific Dialogue 1to1 experiences.

Additional significant features, an improved poll system and more configurable headers, will augment client campaigns. The poll system now utilizes a secure, all-in-one polling mechanism with a simpler set up and greater security against erroneous answers and inappropriate voting. More configurable headers allows greater user customization of the “To” field and the subject test prefix to facilitate more personalized communications.

“By adding increased accessibility and enhanced features to Dialogue 1to1, we aim to provide clients with the tools they need to create more advanced e-mail marketing strategies,” said Derek Harding, CEO of Innovyx. “Version 6.0 was created to help agencies stay in tune with the most effective ways to leverage e-mail and engage with existing and potential online targets.”

About Innovyx

Founded in 1998, Innovyx (www.innovyx.com) specializes in providing one-to-one integrated digital marketing solutions to advertising and marketing agencies, and global 2000 enterprises. These solutions enable business professionals to create, deliver and analyze direct marketing campaigns and customer communications programs.

Innovyx provides a complete range of digital marketing solutions, including subscriber acquisition; deliverability services; response management; program data hosting and analytics; and permission management. Innovyx is headquartered in Seattle, WA with offices in New York, NY and Dallas, TX.

About STAR Marketing

STAR Marketing (www.starmsgroup.com), a division of the Omnicom Group, is a network of customer experience management agencies and specialist services including: CRM, interactive, direct, digital and search media, analytics, teleservices, email, strategic consulting and process improvement.

About Omnicom

Innovyx is a unit of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.