Former JBoss Executives Launch New Version of LoopFuse OneView, Changing the Face of Online Marketing
Unique Automated Lead-Management Capability Currently Helps Businesses Easily Qualify 10,000 Sales Leads and Generate $5 Million in New Deals Each Month
ATLANTA--LoopFuse, LLC, the world leader in open source marketing automation today announced the general availability of LoopFuse OneView 3.0, a major upgrade to their flagship product. Founded by JBoss alumni in 2007 to offer a more feature-rich and affordable way for marketing and sales organizations to improve efficiency and reduce cost, LoopFuse provides the best-of-breed enterprise marketing automation products and services.
LoopFuse is widely used by many fast-growing businesses to quickly automate the process of analyzing large volumes of marketing information collected on web sites. Hyperic, Jitterbit, MuleSource, and Zenoss all use LoopFuse OneView to manage thousands of web site inquiries and visits each day from hundreds of thousands of users of their open source and commercial products. Production versions of LoopFuse OneView qualify well over 10,000 sales leads and are used to generate more than $5 million in new deals each month.
“We saw the tremendous value LoopFuse brings to the table right from the start,” says Dave Rosenberg, CEO of MuleSource. “It has completely changed the way we manage our online presence and helps convert web visitors into new customers.”
Although proven dramatically in commercial open source companies where each paying customer may come after thousands or hundreds of thousands of web site visits, LoopFuse OneView is valuable to any company that wants to leverage their web site to build a better relationship with potential customers.
In an industry where Google Analytics covers part of the market and other proprietary software addresses specific needs, there is a growing desire to consolidate all marketing and sales tools.
“We noticed there was no single product on the market that incorporated all these different aspects of marketing automation,” says LoopFuse CEO Roy Russo. “So we designed LoopFuse OneView to meet this demand and bridge the gap between marketing and sales.”
Key features of LoopFuse OneView 3.0 include:
Lead Nurturing -- automated processes for interacting with leads, usually via e-mail, based off of lead information and activity.
Lead Management -- capturing, scoring, and routing of leads to CRM.
Marketing Campaigns -- Email, Pay-Per-Click, and traditional marketing campaign execution, monitoring and management.
CRM Integration -- automatically export leads and activities to a CRM and monitor sales opportunities of leads generated by marketing campaigns for determining ROI.
Web Analytics -- full featured web site activity tracking and reporting.
LoopFuse OneView 3.0 is immediately available in three formats: as a freely available open source download, an on-demand SaaS solution, and a commercial on-premise solution.
About LoopFuse
Headquartered in Atlanta, Georgia, privately-held LoopFuse is the company behind the leading open source marketing automation solution, LoopFuse OneView. Leveraging enterprise-class open source components from the JBoss and Apache projects, LoopFuse engineers with experience at Red Hat, JBoss and Novell developed a full-featured marketing automation suite that combines easy implementation with affordable pricing. LoopFuse OneView is the leading alternative to limited features available in Google Analytics and high prices of proprietary solutions.
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