ExactTarget Launches New Do-It-Yourself Landing Pages Solution

SAN FRANCISCO--ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, today announced the release of its do-it-yourself Landing Pages solution at the ad:tech conference in San Francisco. This technology enables marketers to quickly and easily create both personalized and general landing pages without assistance from an IT department, generating faster turn-around and giving marketers ultimate control over the look and feel of the landing pages.

According to MarketingSherpa research, landing pages can increase conversion rates by up to 48%, yet 62% of B2B companies have six or fewer landing pages. With tightening budgets, optimization is becoming paramount and this capability gives marketers the opportunity to enhance the effectiveness of their marketing campaigns.

“This new functionality is an extension of our proven email application and allows marketers to manage both email and landing pages in a single easy-to-use interface,” said Tim Kopp, chief marketing officer for ExactTarget. “By giving clients complete control over the look and feel of landing pages, our solution helps marketers deliver a seamless experience for the subscriber.”

Marketers are given the opportunity to select the look of their landing pages from the Layout Generator which contains a variety of eye-catching templates with “drag-and-drop” functionality. Users with HTML design experience can design their own template in order to keep with brand consistency, or the ExactTarget design team can create a custom template for the client.

Other benefits of the Landing Pages solution:

• All subscribers will feel he/she has their own personalized web page.
• Pages can be search engine optimized to extend the reach of an email campaign beyond a company’s subscriber list.
• Marketers can create transactional and reference landing pages.
• Each landing page has full reporting capabilities, including a complete view of visitor interactions on a single page which delivers in-depth subscriber information for remarketing efforts.
• Microsites can easily be created by grouping multiple pages together, helping to deliver a consistent message across multiple mediums.

For more information or to purchase ExactTarget’s Landing Pages solution, visit www.exacttarget.com/landingpages or visit booth #5574 at ad:tech San Francisco.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.