MADISON, Wis.--CPM Marketing Group, Inc. introduces its latest product to complement the existing, consumer-centric Customer Relationship Management (CRM) database. CPM’s physician database offers new knowledge and understanding of physician referral patterns, preferred locations, providers and more. CPM’s proprietary and unique version of Data Fusion® is specifically designed to link internal, external and computed data to the main consumer CRM system. This integration creates the physician database component. The database allows an organization to see what procedures are performed by which physicians and at what locations, enabling it to identify splitters and where they are splitting. Provided that referring patient data is captured, the database also allows an organization to identify physician referral patterns and potentially even predict outcomes by building referral trees.

Physician marketing, executed effectively, provides a distinct advantage for healthcare organizations and can be as important as consumer campaigns. However, existing data sets are typically inadequate due to incomplete or missing data. An integrated physician database allows for more detailed and accurate physician sales analysis and planning. Understanding the chain of patient ownership can move forward thinking organizations into a unique marketing position. Discovering this once distant relationship enables hospitals to dramatically impact the bottom line and penetrate a profitable market segment.

The knowledge the physician database provides can help maximize resources by focusing on those physicians of highest value. John Hallick, CPM president and CEO, agrees, “Internally our hospital clients do not have the quantity and quality of data that is critical to this business problem.”

Additional physician reports derived from state data and internal data are connected to CPM’s existing DSS WorkBench™ software suite. These reports can include various dimensions including the ability to identify appropriate physicians to target for particular product promotions. Mapping analysis enables organizations to evaluate potential market space when preparing to build new facilities. Finally, establishing a metric for tracking marketing campaigns offers actionable results. The endless possibilities and available information can now provide hospitals and health systems a complete picture of the physicians in their market. To find out more, visit www.cpm.com, call (800) 332-2631 or e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

About CPM Marketing Group Inc.

CPM Marketing Group Inc., headquartered in Madison, Wis., is a pioneer in the development of Customer Relationship Management (CRM) solutions, including database development, intelligent healthcare marketing systems and predictive market segmentation. CPM’s integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications. The foundation is an accessible, customer-centric database that includes comprehensive individual and household data. CPM’s suite of software tools provides easy and secure access to the data for individual snapshots of patients and health consumers on a segment-of-one basis. For more information, visit www.cpm.com, call (800) 332-2631 or e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .