MIDDLETON, Wis.--Aug. 2, 2006--CPM Marketing Group announces a new technology to enhance its proprietary Consumer Healthcare Utilization Index (CHUI)(TM) segmentation system. CPM has updated and improved the existing CHUI models using a diversified mathematical technique called Fabric of Networks(TM). The advanced technology increases the CHUI prediction capabilities 3-10 percent.

CHUI is a scoring system that predicts the likelihood of each individual to require specific healthcare services or products. The HIPAA-compliant CHUI is based on more than 100 million healthcare encounters and enhanced with demographic variables. Now with the Fabric of Networks(TM) mathematics, the CHUI models are improved. The Fabric of Networks(TM) technology works by creating a pool of diversified neural networks that collectively score the individual. The pool of neural networks can outperform a single network because any weakness in the single network will be supplemented by others within the pool. Compare the network to a board of directors formalizing a group decision rather than an individual, autocratic one.

Additionally, CPM has created two new models specific to bariatrics and spine service lines. The new CHUIs, along with 165 existing models, provide customers specific approaches to their service line marketing programs and campaigns.

"It's clear that our new Fabric of Networks(TM) technology provides superior selection methodology to identify the most appropriate individuals for personalized communication," said James Hallick, CPM vice president and director of research and development. "These new CHUI capabilities serve as a better predictor of both the quantity and quality of campaign response."

For more information on these predictive modeling advancements, visit www.cpm.com, call (800) 332-2631 or e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

About CPM Marketing Group Inc.

CPM Marketing Group Inc., headquartered in Middleton, Wis., is a pioneer in the development of Customer Relationship Management (CRM) solutions, including database development, intelligent healthcare marketing systems and predictive market segmentation. CPM's integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications. The foundation is an accessible, customer-centric database that includes comprehensive individual and household data. CPM's suite of software tools provides easy and secure access to the data for individual snapshots of patients and health consumers on a segment-of-one basis. For more information, visit www.cpm.com, call (800) 332-2631 or e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .