PRINCETON, N.J.--Skura Corporation, the leader in next generation software solutions for Closed-Loop Marketing (CLM) in the Life Sciences industry, is proud to announce the signing of a global agreement with Boehringer Ingelheim to provide the Skura SFX™ Suite as the preferred solution for the CLM implementation in their subsidiaries.

The Skura SFX™ Suite is the most advanced sales/marketing Tablet PC detailing software available. It enables Pharmaceutical and Life Sciences companies to detail the right physician, using the right multimedia message, at the right time. Face time with physicians is improved, as are sales force retention levels.

“This deployment is an excellent ‘win-win’ for both Boehringer Ingelheim and Skura,” said Telmo Silva, General Manager, Skura Europe. “Not only does this partnership further establish Skura’s CLM presence in the European market, but it also further strengthens an already solid relationship with Boehringer Ingelheim on a global scale. Of major importance was Boehringer Ingelheim’s need for a solution that would be easy to use by the sales force. Also, the company’s creative agencies needed a user-friendly platform to integrate their content,” added Silva.

About Skura

Founded in 1996, Skura has grown into an international company with satisfied customers in 22 countries. Life Science manufacturers have benefited from Skura's unique value proposition as a provider of full CRM consulting services and market leading innovative software solutions for Closed-Loop Marketing (CLM) and Tablet PC detailing.

Skura Corporation is recognized for its expertise in helping Life Science customers maximize their investments in Oracle Customer Relationship Management (CRM) technology by enhancing the investments already made. Using best-in-class applications from Oracle, Siebel, Siperian, Microsoft, and SFX, Skura has been delivering quality solutions that increase sales, marketing, and medical effectiveness and efficiency for a decade.

As a recognized leader of software solutions and services, Skura continues to earn an envied reputation in process design, as well as technical development and support of Oracle technologies.

For more information, please visit www.skura.com.