Alliance Enables TDLinx and O4 Clients to Receive Up-To-Date Customer and Outlet Information in An Automated, Portable Device

ATLANTA and WILTON, Conn.--May 9, 2006--O4 Corporation, a leading provider of mobile/wireless field sales and merchandising solutions for the consumer goods industry, today announced that it has joined the TDLinx Enabled Program, enabling the O4 Field Operations Solution to receive TDLinx's Location Information Management(TM) (LIM) content. TDLinx is the premier source of retail and on-premise channel information.

TDLinx, a pioneer in Location Information Management, provides its solution for the world's largest consumer goods companies. The new alliance with O4 enables TDLinx clients to deliver up-to-date customer/outlet information in an automated, portable fashion for more effective call execution resulting in more customer-facing time for their sales forces.

"We've partnered with the industry's undisputed leader in Location Information Management to give TDLinx and O4 clients a competitive edge," said Harris Fogel, President of North America for O4 Corporation. "The ability to integrate up-to-date outlet information, syndicated data, demographics and profiles on demand will significantly increase the effectiveness of retail call planning and execution as well as reduce administrative costs related to managing customer information. This capability will drive increases in sales due to targeted promotions and sales campaigns leveraging LIM content and attributes. This relationship is a perfect example of how O4 is motivated to deliver further improvements to our customers' top and bottom line," continued Fogel.

The alliance also enables TDLinx LIM data into a cutting-edge field solution. "CPG companies are increasingly looking for ways to make data work more efficiently for them," said Scott Taylor, GM and EVP at TDLinx. "With their enhanced U.S. presence, O4 will be instrumental in quickly extending TDLinx LIM to the field representatives at a number of existing and new clients. The flexibility and ease of integration with other systems and applications speaks to the strength of TDLinx coded content that has industry-standard and applied business rules," continued Taylor.

Specifically, as a third party processor on behalf of joint clients, O4 Corporation will integrate TDLinx data directly into the clients' applications. This can occur in one of two ways - directly from TDLinx to O4's database server, or directly from TDLinx to other customer systems including ERP, CRM data warehouse, etc. and then to O4.

Common coding with data integration is the foundation to build cross-company applications between manufacturers, suppliers, retailers, on-premise operators and the companies that serve them. Tremendous efficiencies are achieved when companies can communicate code-to-code about activities around retail and on-premise. The TDLinx Network of companies consists of leading CPG manufacturers and alcohol beverage suppliers, and leading edge service and system providers that serve them.

About O4 Corporation

O4 Corporation develops and markets solutions that automate sales and merchandising field operations, giving organizations the tools they need to maximize their revenue and reduce their costs. O4 Field Operations Solutions provide intuitive applications for mobile workers - on handheld or laptop devices - as well as in-office management tools, all integrating seamlessly with existing corporate information systems.

Established in 1998, the company is working with its international offices and partner networks in countries across the United States, Asia Pacific region, Europe, and South America to deliver its comprehensive solutions. O4 has attracted numerous industry-leading clients including Foster's, Bacardi Lion, Pernod Ricard, Suntory, Janssen-Cilag (Johnson & Johnson), Mundipharma and Smith & Nephew.

O4 Solutions deliver significant return on investment through efficiency gains and cost reductions. By addressing the needs of both management and mobile workers, they support sound planning and decision making, increased field force effectiveness, and excellence in retail execution. The end result is a positive impact on revenue and profits.

For more information, visit www.o4corporation.com.

About TDLinx

TDLinx is a division of ACNielsen, a VNU business. TDLinx is the leader in location information management and is recognized as the universally accepted store, outlet and account coding structure and premier source of retail/on-premise channel information. With TDLinx Codes, consumer packaged goods manufacturers (CPG), alcohol beverage suppliers are enabled to aggregate to a customer view, integrate disparate data and activity, communicate seamlessly on a code-to-code basis, and evaluate in any frame of reference with a systematic and repeatable process. TDLinx provides universal coverage of over 665,000 locations, 11,000 accounts and up to five layers of account hierarchy. For more information, go to www.TDLinx.com.