422 Group Releases New Version of Continuum 422 CRM for Colleges
Built on the Microsoft Dynamics CRM 4.0 Platform
ATLANTA--422 Group, a Microsoft Gold Certified Partner that helps colleges and universities manage relationships more effectively, has rolled-out a new version of Continuum 422 CRM™ that is built on the Microsoft Dynamics® CRM 4.0 platform. Continuum 422 CRM is an enterprise-capable constituent relationship management (CRM) solution for colleges that incorporates extensive enrollment management analytics, electronic campaign and event management capabilities, and adaptive workflow rules that automate and personalize interaction with key constituencies.
Released at the beginning of 2008, the Microsoft Dynamics CRM 4.0 platform is designed to put more capability in the hands of end-users and provide more robust tools for handling data from multiple sources.
"Upgrading to Microsoft Dynamics CRM 4.0 as the platform for Continuum 422 CRM will allow our clients to be more creative and more productive,” said Doug Wofford, President and CEO of 422 Group. “Administrators and staff will be able to leverage our proprietary higher education tools in a more integrated manner while also accessing the powerful capabilities of Microsoft Dynamics CRM with less effort.”
The new release of Continuum 422 CRM also provides options for modeling enrollment outcomes related to admission and retention. More importantly, Continuum 422 CRM allows colleges to take action on the models by incorporating results directly into adaptive communication and workflow rules that allow colleges to tailor interaction with students at a one-to-one level.
“Microsoft strongly supports partner efforts to create new, innovative enhancements to our offerings,” said Brad Wilson, general manager of Microsoft Dynamics CRM. “422 Group is a great example of how the Microsoft Dynamics CRM platform can be leveraged to deliver value-added solutions that meet the needs of users and organizations in the field of higher education.”
About 422 Group
422 Group LLC is a Microsoft Gold Certified Partner that helps colleges and universities manage relationships more effectively. 422 Group professionals are among the most experienced product development people associated with higher education relationship management. Over the past twenty-seven years they’ve worked to develop specialized CRM systems, business intelligence tools and market research services for more than 500 institutions in the U.S. and abroad.
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