LAWRENCEVILLE, N.J.--Publicis Managed Markets, a Publicis Healthcare Communications Group company, will be the first company to utilize VBioPharma Managed Markets Edition — the new Customer Relationship Management (CRM) application by Verticals onDemand — that has been customized to meet the specific needs of National and Regional Account Directors working with managed markets accounts. VBioPharma Managed Markets Edition is the first Software as a Service (SaaS) CRM application for managed markets and comes pre-populated with critical formulary data that is kept up-to-date using web services.

Larry Green, Director of Publicis Managed Markets Account Teams, stated, “Our alliance with Verticals onDemand began when they approached us through a mutual biopharma client. We had customized a Salesforce.com application for our Account Director Team that was unique in the industry. This new CRM tool, however, really builds upon what we had developed. We are very excited as VBioPharma will optimize our account management process and will undoubtedly lead to a competitive advantage for our clients.”

Peter Gassner, President and Chief Executive Officer of Verticals onDemand, said: "We are enthusiastic about both Publicis' decision to deploy VBioPharma to their Managed Markets Account Teams, and our ability to leverage their deep industry expertise to enhance future versions of our products. The Publicis team has the vision and experience to fully leverage our products to deliver the maximum business benefits to their customers."

Publicis Managed Markets will begin utilizing the VBioPharma CRM tool this summer. Publicis Managed Markets will also be working with Verticals onDemand to develop improvements to future versions of this important application.

About Publicis Managed Markets

Publicis Managed Markets (PMM) offers the biopharmaceutical industry comprehensive managed markets solutions including strategy, tactics, and execution. PMM deliverables include pre-and post-launch services across all managed markets channels. PMM Account Management teams provide emerging pharma and biotech companies with the expertise needed to impact managed markets channels for early product commercialization. PMM also delivers coverage for under-represented brands in Big Pharma through the end-stages of the product lifecycle. PMM is part of the Publicis Healthcare Communications Group.

Website: www.psellingsolutions.com/managedmarkets

About Publicis Healthcare Communications Group

Publicis Healthcare Communications Group (PHCG), a member of Publicis Groupe SA, is one of the largest healthcare communications groups in the world with over 2,700 employees located in 10 countries. Worldwide healthcare services include advertising, medical education, sales and marketing, and medical and scientific affairs. PHCG offers its clients a strategic partnership, a strong focus on ensuring value for their marketing spend, and exceptional performance on their assignments.

Website: www.publicishealthcare.com

About Publicis Groupe

Publicis Groupe (Euronext Paris: FR0000130577 and NYSE: PUB) is the world's fourth largest communications group and its second largest media counsel and buying group. With activities spanning 104 countries on five continents, Publicis employs approximately 40,000 professionals. Its activities include advertising, through three autonomous global networks—Leo Burnett, Publicis and Saatchi & Saatchi—and through its two multi-hub networks, Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media consultancy and buying through two worldwide networks, ZenithOptimedia and Starcom MediaVest Group; and marketing services and specialized communications including direct marketing, public relations, corporate and financial communications, event communications, multicultural and healthcare communications.

Web sites: www.publicisgroupe.com and www.finance.publicisgroupe.com

About Verticals onDemand

Verticals onDemand leverages the Salesforce Platform to deliver onDemand customer relationship management (CRM) solutions for specific industry segments. Founded by software industry veterans, the company combines deep industry domain expertise, CRM deployment experience, and Software as a Service (SaaS) operations savvy with the Salesforce Platform, the world’s first multitenant, on-demand platform. With an initial focus on the life sciences industry, Verticals onDemand customers will achieve the fastest time to value through the deployment of fully functional CRM applications that are simple to deploy, inexpensive to operate, and provide a superior user experience. Verticals onDemand is a privately-held company headquartered in Pleasanton, CA.

Website: www.verticalsondemand.com