MINNEAPOLIS & PORTLAND, Ore.--Inetium, a leader in providing Microsoft Dynamics™ CRM (Customer Relationship Management) solutions, and WebTrends, a leading provider of consumer-centric analytics and marketing intelligence solutions, announced a partnership that enables customers to increase efficiencies in capturing both online and offline customer behavior by integrating WebTrends Marketing Lab 2 with Microsoft Dynamics CRM. As part of this partnership, Inetium will provide on-site product implementation expertise to customers deploying the integrated solution.

Knowing your audience’s needs, behaviors and expectations is critical in today’s marketing culture. To cut through the clutter, customers expect targeted, personalized information. Now, companies can capture audience information from their Web site and track it directly through Microsoft Dynamics CRM. This allows marketers the information they need to target marketing strategies and capture a 360-degree view of interactions with their audiences. As a Gold-Certified Microsoft CRM solutions provider, Inetium provides organizations with increased ROI by taking the time to understand the sales and marketing environment and its technology needs. Inetium then acts as a trusted consultant by offering a tailored CRM solution to meet the company’s unique needs.

“WebTrends offers powerful solutions to help our clients continue to market smarter,” said Ryan Toenies, Inetium’s Vice President of CRM. “The integration of WebTrends Marketing Lab into Microsoft Dynamics CRM strengthens the solution’s capacity as a tool to focus efforts and gain a competitive edge.”

“A partnership with a trusted consultant like Inetium, an industry-leading Gold-Certified Microsoft consulting firm, expands what we can offer to our customers,” said Tore Steen, vice president of business and corporate development for WebTrends. “Integrating WebTrends Marketing Lab 2 with Microsoft Dynamics CRM takes web-smart marketers to the next level in their ability to gain a 360-degree view of customers and tailor marketing strategies.”

About Inetium

Inetium, www.inetium.com, is an award-winning Microsoft Gold Certified partner. The company was incorporated in 1998 and currently employs nearly 100 people. Headquartered in Bloomington, Minnesota, Inetium provides technology consulting services to both mid-sized and large organizations throughout the United States. Inetium is committed to increasing people and organizational productivity by providing IT planning services, customer relationship management (CRM), business productivity, IT infrastructure, web strategies and real estate technology solutions. Inetium maximizes the value of its customers’ technology investments by helping them properly align their business and technology goals.

About WebTrends

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster, have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. WebTrends Open Exchange brings together world-class technology partners to improve your customer relationships and boost your overall marketing performance. For more information, visit www.webtrends.com.