ExactTarget Customers Can Gain Complete Insight Into the
Performance of Their Email Efforts by Leveraging Omniture Web Analytics

INDIANAPOLIS--ExactTarget (http://www.exacttarget.com) today announced it has met the requirements to achieve Omniture Accredited Application Partner status. As a result, ExactTarget’s on-demand permission-based email software is immediately available for automated integration via Omniture Genesis. Companies can now use a pre-configured wizard to automate integration between ExactTarget and Omniture SiteCatalyst®. The technology was introduced yesterday at Omniture’s “Plug and Play” Online Marketing launch event in San Francisco.

The ExactTarget-Omniture partnership provides email marketers with one comprehensive, real-time view of how email recipients react to specific creative elements within the email and on the web site. By providing real-time measurement and monitoring of a site’s key performance indicators, Omniture enables marketers to develop, test and refine variables in their online marketing efforts to maximize performance.

About Omniture Genesis

The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realizing they must integrate their marketing environments much more quickly and easily in order to optimize ROI. Omniture Genesis will help marketers by automating the integration process.

Omniture Genesis enables “Plug-and-Play” online marketing–an essential capability for powering the new world of Marketing 2.0. A catalog of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers which include leading companies in the following application categories:

“The goal of all organizations is a closer relationship with their customers, and partnering with Omniture is one more way ExactTarget is enabling customers to achieve this,” said Chris Baggott, chief marketing officer of ExactTarget. “Our relationship with Omniture gives marketers the insight they need to act quickly to optimize their online marketing strategies.”

“Omniture helps organizations quickly identify and understand the most profitable paths through their Web sites, where visitors are dropping off, what’s driving critical success events, and how different segments of visitors interact with the Web site,” said Gail Ennis, senior vice president of marketing at Omniture. “The value of integrating the Omniture and ExactTarget solutions is manifest when customers are able to capitalize on leads generated through email by associating and optimizing the trends and behaviors exhibited and measured on their Web sites.”

About ExactTarget

ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle-Gro Company, Delta Faucet, CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution's usability, strong feature set and API. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world’s 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.

About Omniture

Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com