Automated Integration of Bazaarvoice and Omniture Web Analytics Allows Brands to Easily Measure Impact of Word Of Mouth on All Aspects of eBusiness

AUSTIN, Texas--Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that it has met the requirements to achieve Omniture Accredited Application Partner status. As a result, Bazaarvoice’s hosted ratings and reviews solution is immediately available for automated integration via Omniture Genesis. Companies can now use a pre-configured wizard to automate integration between Bazaarvoice and Omniture’s SiteCatalyst®. The technology was introduced yesterday at Omniture’s “Plug-and-Play” Online Marketing launch event in San Francisco.

The integration of Bazaarvoice and Omniture solutions allows companies to easily incorporate word of mouth metrics into overall measurements of online performance. Clients can now improve conversion rates and sales by gaining new insight into the impact of the customer voice on purchasing behavior. This insight can also be used to improve search engine optimization efforts and social networking initiatives.

About Omniture Genesis

The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realizing they must integrate their marketing environments much more quickly and easily in order to optimize ROI. Omniture Genesis will help marketers by automating the integration process.

Omniture Genesis enables “Plug-and-Play” online marketing–an essential capability for powering the new world of Marketing 2.0. A catalog of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers which include leading companies in the following application categories:

“Word of mouth is most valuable when it can be measured and analyzed,” said Brett Hurt, founder and CEO of Bazaarvoice. “Companies can now analyze authentic customer conversations through familiar tools and reporting structures. This integration with Omniture is an important step in continuing to ensure our clients’ success with word-of-mouth marketing initiatives.”

“An essential element of Marketing 2.0 is incorporating customers’ online feedback in your marketing and branding strategies,” said John Mellor, SVP of Business Development at Omniture. “With the automated Bazaarvoice and Omniture integration, marketers can quantitatively gauge the customer’s online voice and provide a richer online experience leading to better merchandising and increased acquisition.”

About Bazaarvoice

Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company’s brand and customer experience. The company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their website. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like Bass Pro Shops, CompUSA, Overstock.com, Macy’s, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice was named Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards and received a “Red Herring 100 North America” award by Red Herring magazine. For more information, please visit the company’s website at www.bazaarvoice.com or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

About Omniture

Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.