Product Advancements Deliver New Look and Feel and Optimize Lead Profiling and Discovery

SOUTHBOROUGH, Mass.--TrueAdvantage®, Inc., the leading provider of on-demand trigger-based lead generation solutions, today announced the immediate availability of November ’06, the latest release of its subscription-based, sales trigger service. TrueAdvantage November ’06 continues the rapid expansion of the application’s feature set and extends its ease of use ensuring that sales professionals receive only qualified leads indicating a high propensity to buy.

TrueAdvantage leverages its patent-pending SmartTrigger™ technology to automatically mine the Internet and over 20,000 business information sources, structure that information, and filter it to deliver leads directly to the salesperson at the earliest possible point in a prospect’s buying cycle. Filtering, a key step in the process, is based on unique profiles set up for each user. Profiles define the criteria against which TrueAdvantage filters SmartTriggers—business events that indicate a high propensity to buy linked to company and contact information—to deliver personalized leads to a sales rep via email or their CRM system. TrueAdvantage November ‘06 features a streamlined graphical user interface, a step-by-step setup wizard and a set of sample profiles all designed to speed the creation and tailoring of individual user profiles and lead delivery preferences.

“Getting the right profiles set up is the critical step in maximizing the value of TrueAdvantage,” said Rick Reid, Account Development Manager, Herman Miller, Inc. “We know our target markets, our target customers and their typical behaviors. The more specific the profiles we can create with TrueAdvantage, the more targeted the leads that will be delivered right to our email. Making it easier to quickly create highly specific criteria by which to identify telling trigger events ensures that our salespeople only receive those leads that are likely to be actionable.”

Other product advancements in TrueAdvantage November ’06 include:

• Mobile access to all TrueAdvantage lead email alerts so sales reps can stay abreast of their territories and accounts real-time, anywhere
• Access to more than 11 million company records—significantly greater company intelligence than competing products on the market—for ad hoc prospecting or in-depth researching of leads

“TrueAdvantage continues to deliver best-in-class, on-demand trigger-based lead generation solutions,” said Joe Petro, VP of Development and Operations, TrueAdvantage. “In addition to a new look and feel and optimized lead profiling, November ’06 provides advanced lead discovery, richer lead tagging, tracking and management and easy access to lead search results. With each product release, we strive to make it easier, faster and more efficient for salespeople to generate net new pipeline and net new revenue.”

About TrueAdvantage

TrueAdvantage's innovative on-demand trigger-based lead generation solution delivers timely and highly qualified leads to sales professionals. Its patent-pending SmartTrigger technology enables salespeople at over 350 companies to contact the right person at the right time for the right reason. TrueAdvantage users spend more time in front of their prospects selling, instead of researching; gain first-mover advantage by reaching high-probability prospects early in their buying cycles; and dramatically increase sales results by improving their close rates and average selling price.

TrueAdvantage leverages the power of its SmartTrigger technology to continually scan the Internet and more than 20,000 sources of business information for over 150 categories of "trigger events," business events that typically indicate a high propensity to buy. It produces over 25,000 of these new SmartTriggers every day. Triggers that match criteria set by an individual salesperson are linked with company sales intelligence and delivered to that person's desktop, either via email or directly into a CRM system, as true leads.

For more information, visit http://www.trueadvantage.com, call 888.508.8783 or send email to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .