The Launch Doctor Moves to Orange County

LAGUNA NIGUEL, Calif.--Catherine Kitcho, known as The Launch Doctor, spent 12 years doing B2B product launch consulting for Silicon Valley entrepreneurs and high-tech companies such as Cisco, Oracle, Fairchild and Palm. Prior to that, Ms. Kitcho was TRW's Director of New Ventures, managing their business incubator and working with the local venture capital community. When Ms. Kitcho planned a move in 2006, she decided that south Orange County was the place to be. She had a busy 2007 doing launches for two local clients: an IT services firm and a medical device company.

Ms. Kitcho provides a wide range of services. "I'm a hands-on consultant, not one who just hands a client an elaborate plan for them to implement. I actually do the launches, start to finish. Large companies hire me to do launches when they are short-staffed. Entrepreneurs or startups hire me to launch their company and first product, and for them, I act as their one-person marketing department until they can hire full-time marketing staff. I do it all: market research, positioning and messaging, marketing campaigns, managing vendors, writing content for their website and printed materials, and even their public relations." She has experience in several market segments: networking, CRM, telecommunications, wireless devices, security, medical devices and multiple software applications.

Ms. Kitcho's work in new ventures taught her a lot about the new product cycle, especially the importance of marketing. She believes launch is the critical phase that can make or break a new business. Leveraging her earlier experience as a successful project manager, she developed a unique methodology. "I combine creative right-brained marketing skills with my structured, left-brained project management techniques. The result is a product launch that hits the mark from a marketing perspective, but is also implemented on time and within budget. Clients appreciate the discipline that I bring to the launch process," says Ms. Kitcho.

When it comes to product launch, Ms. Kitcho wrote the book, literally. Her best-selling "High Tech Product Launch" (now in its Second Edition) is the bible of best practices for launching any product or service. This book helps Ms. Kitcho share her knowledge and attract new clients. "People buy my book, then call and ask me to do their launches, too. Sometimes I also help companies customize their own launch processes. It's all in a day's work for The Launch Doctor."

Ms. Kitcho is also a popular speaker on innovation, new products, and launch, and was an invited speaker for Microsoft, Xerox, and FedEx.

About The Launch Doctor www.launchdoctor.com

Catherine Kitcho, The Launch Doctor, specializes in high-tech product launch consulting and business-to-business marketing for companies of all sizes. She is the author of "High Tech Product Launch-Second Edition" and "From Idea to Launch at Internet Speed."