Jigsaw Lists Makes Creating Targeted Multi-Channel Marketing Campaigns to Business Contacts Easy, Cost-Effective, and Customizable

SAN MATEO, Calif. & CHICAGO--Starting with an accurate, complete, and targeted list of business contacts is key to the success of every business-to-business marketing campaign. Today Jigsaw (www.jigsaw.com), the online directory of business contact and company information built by and for its global membership, announced the availability of Jigsaw Lists to provide companies with self-service, affordable access to a broad range of complete and accurate business contacts in order to create targeted lists for multi-channel B2B marketing campaigns.

With Jigsaw Lists, a company or individual can build custom lists from Jigsaw’s online directory of more than 7 million business contacts, which includes more than half a million accurate contacts in Fortune 1000 companies. To support telemarketing, direct marketing, and email marketing campaigns, each contact provided with Jigsaw Lists is complete with name, title, mailing address, email address, and 70 percent also include direct dial phone number. Jigsaw’s large community of users contributes hundreds of thousands of updates to Jigsaw’s directory of business contacts each month, helping to deliver the most up-to-date data available.

“With Jigsaw Lists building targeted lists for our very specific vertical campaigns is easy, affordable, and effective,” said Eric Eden, vice president of marketing at Cvent, industry leader in on-demand software for event management, web surveys, and email marketing. “Most importantly, in comparison to other resources we've used in the past, using Jigsaw Lists provided better quality prospects, which led to a significant increase in the response rates to our campaigns.”

Jigsaw Lists enables companies to choose from the Jigsaw database according to industry, company, size, geography, department, and title or request to create custom-built lists that meet a campaign’s unique specifications. Unlike most lists available in the market that only provide customers the ability to rent usage of the list and charge for each usage, Jigsaw Lists gives customers ownership and control over their data. Once a company purchases a Jigsaw List, the contact data from the list remains in the company’s online Jigsaw account, where it can easily be retrieved for use in subsequent campaigns. Marketers can tailor lists, using flexible filters such as title, department, and area code in order to augment lists and further increase response rates.

Jigsaw provides a broad range of lists including:

• Fortune 1000 executives, VPs, directors, and managers
• Private and public company decision makers
• C-level and VP-level executives
• Director, managers, and staff professionals
• IT decision makers
• Sales and marketing professionals
• Industry specific lists for manufacturing, financial services, retail, distribution, computers, software, telecommunications, government, education, business services, and more
• Geographic lists specified by country, region, state, and metro
• Custom lists

“To market your products and services, you’ve got to dig deeper than the C-level and VP-level contacts widely available on websites and pricey data rental lists. You need access to key decision-makers,” said Jim Fowler, Jigsaw’s CEO and co-founder. “Jigsaw Lists draws upon Jigsaw’s robust online database of business contacts with a comprehensive, self-service search-and-create capability that enables marketers to slice and dice data in order to reach the right audience and boost their marketing response rates in multi-channel campaigns including telemarketing, direct marketing, and email marketing.”

Jigsaw Lists is the newest addition to Jigsaw’s family of enterprise solutions which include the recently announced Jigsaw Clean, a subscription service to maintain, clean, and build CRM databases; and Jigsaw Team, the business contact subscription service for sales, marketing, and recruiting teams.

Announced today at DMA ‘07 Conference & Exhibition, Jigsaw, a participant and exhibitor at DMA ‘07 (booth #2012), will demonstrate Jigsaw Lists in addition to Jigsaw’s solutions for enterprises and sales and marketing professionals.

Pricing and Availability

The Jigsaw Lists solution is available immediately on request through Jigsaw sales, and will be available for self-service purchasing online at www.jigsaw.com in November 2007. For more information please contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 1-877-JIGSAW9 (1-877-544-7299) or visit www.jigsaw.com.

About Jigsaw

Jigsaw (www.jigsaw.com) is an online directory for business contact and company information built by and for its global membership. Jigsaw provides low-cost and easy access to high-value business information that can be used to identify key decision makers and people for purposes such as sales, marketing, recruiting, and customer service. Jigsaw members, who have contributed more than 7 million business contacts from more than 500,000 companies since the database's launch in 2004, use Jigsaw to increase efficiency when searching for the business contact and company information they need to grow their business. Jigsaw is located in San Mateo, Calif., and is funded by Austin Ventures, El Dorado Ventures, and Norwest Venture Partners.