Webinar to Feature Industry Expert Jim Berkowitz, President and CEO of CRM Mastery

SAN FRANCISCO--Customer service is the ultimate differentiator for many companies today, and having an efficient, cost effective customer care solution is a core element of a successful customer support program. While many customer support products today offer only a limited view of the customer and a linear approach to case resolution, Neocase is changing the way companies serve their customers.

This webinar will demonstrate how companies are using Neocase to help maximize productivity and quality of service through collaboration, self-service, knowledge management, partner centers and advanced workflow management. Designed for quick implementation, easy use, and optimized for Microsoft Dynamics CRM 3.0, Neocase is deployed either on-demand or on-premise to suit your needs.

Who:     Tara Ryan, SVP of Neocase Software         Jim Berkowitz, president and CEO of CRM Mastery Inc.         David Myron, editor-in-chief of CRM Magazine, moderatorWhat:    At this webinar you will learn how to help your customer         service organization:         -- Ensure that for any given case, the appropriate level of            service will be provided to each customer through SLA            management         -- Involve multiple internal and external resources in the            resolution of a single case through parent and child case            management         -- Access the history of all or selected past case data            records that may be useful in closing casesWhen:    Thursday, November 2, 2006, 10:00 am PST / 1:00 pm ESTWhere:   Register for the webinar at:         http://www.destinationcrm.com/webevents/register/?eventid=184Contact: Nicole Romoli, 
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“Neocase is a true innovator in the customer service industry, offering collaborative capabilities that no other vendor does,” said Jim Berkowitz. “This webinar will highlight the importance of solving customer issues by accessing and leveraging the right expertise inside your company and will show how it can help improve your customer support efforts.”

About Neocase Software

Neocase Software is leading the charge in the customer service market segment. Neocase has been producing superior customer service software for more than 15 years. Created in a call center environment, Neocase delivers customer service management solutions that enable organizations to implement advanced customer service and support best practices. Neocase brings customer care to a new level by giving customer service agents the power to access expertise anywhere in a company or to collaborate with external partners for tailored case resolution. Neocase markets its products through a global network of established partners. Neocase Software is a privately held company with offices in Europe and the United States.

About CRM Mastery, Inc.

CRM Mastery provides independent, unbiased CRM technology research and analysis to the small and mid-sized enterprise (SME) marketplace. CRM Mastery also offers CRM software evaluation and selection assistance and uniquely affordable technology-enabled CRM planning and implementation guidance services. CRM Mastery (http://www.crmmastery.com) is a privately held corporation headquartered in Denver, Colorado and was founded in 2003.