ATLANTA--MarketingCentral, the leading provider of on-demand Marketing Resource Management (MRM) solutions, has selected thE Connection, Inc. to handle its public relations efforts. thE Connection Founder and President, Elizabeth Fairleigh, will be responsible for increasing MarketingCentral’s visibility in the rapidly growing MRM/Marketing automation space through a targeted, multi-faceted media relations campaign.

The MarketingCentral system is a series of 100% on-demand, browser-based applications used by more than 17,000 professionals in corporate marketing departments as well as advertising, design and interactive agencies. Leveraged in nearly every industry across the globe, the system ensures the overall success of marketing programs, advertising, communications, creative projects and campaigns for companies large and small. Clients include: New Balance, PayPal, USBank, Internet Security Systems, ESPN, Insight, Pacificorp, Checkers/Rally's, Computer Sciences Corp, Express Scripts, Eat'nPark, ExxonMobil and hundreds more.

“Having worked with Elizabeth in previous ventures over the past 10 years, I know the caliber of her work and the results she is capable of achieving,” said Bill McInerny, Founder and President of MarketingCentral. “Elizabeth is tenacious, thorough and every bit a professional. She’s also well connected to the media and analysts who cover our market.”

“I can personally relate to and see the benefits of the MarketingCentral system, which makes my job of promoting MarketingCentral much easier. As a PR person, I struggle with managing communications, deadlines, and resources involved in the numerous projects I have going on at any one time…and that is just part of what the system provides,” said Fairleigh. “The power and impact of this kind of tool in my profession alone is enormous.”

About thE Connection

thE Connection, Inc. is a PR firm specializing in media and analyst relations for technology and professional services organizations, many of whom are in the Customer Relationship Management (CRM) industry - Based in Atlanta, GA, the company has been serving clients across the U.S. since 1995. thE Connection was founded by Elizabeth Fairleigh, a results-oriented, PR professional with more than 15 years of PR experience, both on the agency and corporate side www.econnectionpr.com.

About MarketingCentral

MarketingCentral is the leading provider of on-demand marketing automation tools and ad agency software for marketing project management and marketing resource management. MarketingCentral provides 100% web-based tools for complete automation of corporate marketing operations, including traffic scheduling, online proofing, budget tracking and time tracking. For advertising, design and interactive agencies, MarketingCentral's AgencyCentral division provides comprehensive client communication, collaboration, scheduling, and production ad agency software. More than 17,000 marketing professionals rely on our easy to use, quick to implement, and highly affordable marketing productivity tools. Visit www.marketingcentral.com for more information.