WebTrends CEO Greg Drew Kicks off Annual Event Providing Key Insight on Consumer Engagement

PORTLAND, Ore.--WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced the opening of WebTrends Engage 2007—the annual conference where top business leaders will connect to share ideas on strategies for leveraging the power of consumer engagement to improve online marketing results and build long-term loyalty. Attendees from consumer goods, financial services, government, hospitality and travel, media, retail, and technology and telecom industries will connect with marketing analytics experts to gain an understanding of the many ways to leverage the power of consumer engagement.

Greg Drew, WebTrends CEO, kicks off the 2007 customer conference, with a keynote address beginning at 9:00 a.m. on Tuesday, October 9, 2007, at the Rio All Suites Hotel in Las Vegas. Tim Kopp, WebTrends CMO, will share his experience of measuring the effectiveness of consumer-generated content. Attendees will also witness a live performance from Eepybird, the entertainment site responsible for the consumer generated sensation “Extreme Diet Coke & Mentos Experiments,” which won best in show at the 2007 OMMA awards.

The three-day event, scheduled to run from Monday, October 8 through Wednesday, October 10, will showcase strategies from Julian Brewer, head of online marketing and content of Digital Banking, Barclays Bank; Kevin Doohan, director of interactive marketing & CRM, ConAgra; Loran Gutt, director of customer marketing, ValueVision Media, Inc.; Dermot O’Mahony, head of online content, T-Mobile UK; Jim Sterne, founding president of Web Analytics Association; and Paul Woolmington, founding partner of Naked Communications.

Attendees will also experience how WebTrends Marketing Lab™ 2 leverages leading marketing solutions through WebTrends Open Exchange. Partners at this year’s customer conference include Aprimo®, Endeca®, Microsoft®, SEMDirector™, Yahoo! and many others. To view a complete list of participating partners, visit: WebTrends Open Exchange Partners at Engage 2007.

“Bringing our customers and partners together to share best practices for consumer-centric marketing is essential to driving ongoing success,” said Greg Drew, CEO and president, WebTrends. “We look forward to a successful event where we will share our vision and demonstrate market successes with WebTrends Marketing Lab. Together, our customers and partners will continue to lead the industry in consumer engagement for digital marketing.”

To learn more, please visit: www.webtrends.com/engage07.

About WebTrends Inc.

Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.