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      KANA and Leading Industry Analyst to Host destinationCRM Webinar on Leveraging Chat to Deliver a Sea PDF Print E-mail
      Posted by Don Panek - CRMDirectory Editor   
      KANA and Leading Industry Analyst to Host destinationCRM Webinar on Leveraging Chat to Deliver a Seamless Customer Experience

      MENLO PARK, Calif.--KANA Software Inc. (PinkSheets: KANA.PK), a world leader in multi-channel customer service, today announced that it will participate in a live destinationCRM Webcast on Wednesday, October 11, 2006 at 11:00 a.m. PDT. Lead by KANA and featuring Forrester Research vice president Chip Gliedman, the Webinar will discuss how organizations can incorporate live chat and Web collaboration tools into their multi-channel strategies to deliver a seamless customer experience and drive improvements to the bottom line.

      Who: Anand Chopra, director, product marketing at KANA; Chip Gliedman, vice president at Forrester Research; and Bob Fernekees, publisher of CRM magazine.

      What: Mr. Chopra and Mr. Gliedman will present a live Webinar entitled, "Using Online Chat to Improve Service & Reduce Costs. Leading enterprises are increasingly adopting online chat as a part of their multi-channel service offering and are reporting significant bottom-line benefits. Moderated by CRM magazine Publisher Bob Fernekees, this educational Webinar will outline the key elements of integrated chat e-services, including how companies can enable customers to seamlessly escalate from Web self-service to online chat as well as how agents can co-browse with customers in real-time for instant problem-solving. In addition, KANA will provide a demonstration of KANA Response Live, illustrating unique features such as business rules that automatically route a customer to a particular agent or product specialist, collaborative form-filling capabilities and security features that prevent agents from seeing sensitive information, such as a credit card or PIN number, during a co-browse session.

      When: Wednesday, October 11, 2006 at 11:00 a.m. PDT/ 2:00 p.m. EDT

      Where: Register at: www.destinationcrm.com/webevents/kana/11oct2006

      About KANA

      KANA is a world leader in multi-channel customer service. KANA's integrated solutions allow companies to deliver consistent, managed service across all channels, including email, chat, call centers and Web self-service, so customers have the freedom to choose the service they want, how and when they want it. KANA's clients report double-digit increases in customer satisfaction, while reducing call volumes by an average of 20%. KANA's award-winning solutions are proven in more than 600 companies worldwide, including approximately half of the world's largest 100 companies. For more information visit www.kana.com.

       
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