August 30^th Webinar Provides Industry Case Studies Illustrating How Database Marketing Can Help Companies Overcome Biggest Hurdles

BOSTON--Extraprise®, the B2B database marketing services and CRM systems integration provider, and Alterian, the leading global enterprise marketing platform provider, today announced that they will host a joint webinar entitled “Six Biggest Issues for B2B Marketers – Using Database Marketing to Overcome Your Biggest B2B Challenges.” Extraprise co-founder and EVP, Bill Blundon and Alterian Director Global Product Marketing, Joe Stanhope, will focus on the challenges, processes and technologies for implementing a best practice approach to marketing for B2B and B2B2C companies.

“B2B marketers today have many automation and integration tools available to them and their success in overcoming internal challenges will rest largely on how well the tools are utilized,” said William Blundon, co-founder and EVP of Extraprise.

Case studies will be offered to illustrate key challenges and best B2B practices. Specific issues to be addressed include:

• Using data to drive decision-making
• Understanding customer segments and buying criteria
• Generating more cost-effective leads
• Converting more leads into sales
• Feeding the channel
• Seeing through the channels to the end user

“It doesn’t matter if you’re a B2B or B2C environment, or marketing to consumers through a channel partner, as B2B2C,” explains Joe Stanhope, Director of Global Product Marketing, Alterian. “In every situation, you need to base your decisions on facts. Understanding your data can help you generate more cost-effective leads and convert them. Marketing is always about knowing your customer and responding to their needs.”

Webinar Details:Who:    William Blundon, co-founder and EVP, Extraprise        (www.extraprise.com) and Joe Stanhope, Director of Global        Product Marketing, Alterian (www.alterian.com)What:   Complimentary Webinar: "Six Biggest Issues for B2B Marketers:        Using Database Marketing to Overcome Your Biggest B2B        Challenges"When:   August 30, 2007 -- 2:00 p.m. to 3:00 p.m. EDTWhere:  To register, please visit        www.extraprise.com to login and reserve space.

About Extraprise

Extraprise® is the first company to combine database marketing services with systems integration expertise to help companies overcome the “last mile” challenge of getting high-quality leads and marketing insight into the hands of employees that need them. The company offers a set of business and technical services and a market-leading database marketing platform called Insight-to-Interaction (i2i). Extraprise’s i2i solutions combine data management, business insight, demand generation, and customer management and are available as a turnkey hosted service or on-premise at the client’s location. Extraprise is headquartered in Boston with offices throughout the U.S. For more information, visit www.extraprise.com.

About Alterian

Alterian (LSE:ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Allant Group, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide. For more information visit www.alterian.com.