Salesforce.com Customers Can Now Deploy EmailLabs for High-performance Email Marketing Within Salesforce

SAN FRANCISCO--Salesforce.com’s Dreamforce Conference — EmailLabs, an email marketing solution from J.L. Halsey Corporation (OTCBB:JLHY), today announced its availability on salesforce.com’s AppExchange. Recognized as a Certified AppExchange email marketing partner, the two-way integration between the EmailLabs and Salesforce applications enables users to create, send and manage email campaigns directly from Salesforce – and automatically update lead status based on users’ responses. Built on the Force.com platform, EmailLabs is immediately available for test drive and deployment at http://www.salesforce.com/appexchange.

The announcement was made today at Dreamforce ‘07, salesforce.com’s user and developer conference.

Benefiting from Two-Way Integration

EmailLabs’ implementation is built on a technology-rich, two-way exchange of data that gives Salesforce users more functionality than a more typical one-way data exchange. Users can:

• Deploy email marketing campaigns and send personalized emails directly from Salesforce via the EmailLabs tab.
• Create and segment lists based on Salesforce-defined fields – without the hassle of exporting contacts to a different application.
• Easily map Salesforce fields to EmailLabs data fields. For example, a user could create a new EmailLabs field called “Product of Interest” on the fly and tie it to an existing Salesforce field – in just a few clicks.
• After a marketing campaign launches, automatically add responses such as opens, clicks and bounces to Salesforce contacts’ activity details.
• At the user’s discretion, update lead status based on campaign responses. For example, a user can automatically set the lead status to “Working - Contacted” for any contact who clicks a link.
• View reports on campaign effectiveness from either Salesforce or EmailLabs.

“EmailLabs’ joint work with salesforce.com puts marketing power in the hands of salespeople – while keeping them focused on their hottest leads,” said Luis Rivera, CEO, J.L. Halsey. “Our two-way integration bridges the gap between sales and marketing data by dynamically tracking responses to campaigns and updating lead status accordingly.”

“Thousands of companies are using the AppExchange to easily add new applications to their existing Salesforce deployments with just a few clicks,” said George Hu, Chief Marketing Officer, salesforce.com. “The quality and extent of EmailLabs’ integration with Salesforce gives customers a powerful new tool for marketing to prospects and staying in close contact with clients.”

Force.com Platform and the AppExchange

Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About EmailLabs

EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily integrated with a company’s Web site, sales force automation and CRM technologies through EmailLabs’ application programming interface (API). For the fourth consecutive year, EmailLabs has been recognized by ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a marketing technology solution of J.L. Halsey Corporation (OTCBB:JLHY). For more information, visit www.EmailLabs.com.