Members Login
Lost Password?
No account yet? Register

Free CRM Newsletter

New Page 1
E-mail
Name
Subscribe
Unsubscribe

DIRECT Magazine Presents “Email Marketing Playbook” Webinar PDF Print E-mail
Posted by Don Panek - CRMDirectory Editor   
DIRECT Magazine Presents “Email Marketing Playbook” Webinar
Sponsored by Email Marketing Leader Lyris Technologies on Wednesday, January 17, 2007, 11:00AM PST

Email Industry Experts From Lyris and DIRECT Unveil Tips and Tricks to Increase Email Marketing ROI in '07

EMERYVILLE, Calif.--Lyris® Technologies, leading provider of email marketing solutions and a subsidiary of J.L. Halsey (OTCBB:JLHY), today announced that it will sponsor and participate in a free webinar jointly presented by Ken Magill, Editor-at-Large, DIRECT Magazine, and Dave Dabbah, Director of Sales and Marketing, Lyris Technologies. “Email Marketing Playbook: Tips and Tricks to Increase Your Email Marketing ROI in ’07” will be held on Wednesday, January 17, 2007, at 11:00AM PST.

In this one-hour webinar, they will discuss the tactics and strategies marketers should be sure to start including in their 2007 email campaigns — and some of the rookie mistakes that marketers should avoid — including:

  • Ways to increase your opt-in email list: best practices
  • Different approaches for B2B and B2C companies for list-building
  • Three ways to keep your customers and prospects continually engaged
  • How to increase your marketing program's ROI through email
  • Top three ways to improve your email deliverability

This presentation is designed for experienced email marketers looking for new ideas for improving their email marketing programs. The presenters will provide some creative ideas for new ways to approach email marketing, discuss some common misconceptions about email marketing, list building, and email deliverability, and offer attendees a chance to pose their own questions to the presenters both during and after the presentation.

What:

"Email Marketing Playbook: Tips and Tricks to Increase Your Email Marketing ROI in '07"
 

Who:

Dave Dabbah, Director of Sales and Marketing
Lyris Technologies
 
As Director of Sales and Marketing, Dave Dabbah is responsible for developing strategic branding, sales, and lead generation initiatives for Lyris Technologies, as well as growing its enterprise customer base through increased distribution of Lyris' pioneering email solutions. Dabbah brings 12 years of sales and marketing expertise to Lyris and was previously Vice President of Business Development for Uptilt, a developer of hosted CRM solutions, where he played a key role in product development, branding, and sales strategy for the company's automated sales solution. Dabbah studied communications at Cal State Fullerton.
 
Ken Magill, Editor-at-Large
DIRECT
 
Ken Magill is editor-at-large for DIRECT and Multichannel Merchant, covering online marketing and related subjects for the magazines and e-newsletters, including the weekly Magilla Marketing. Magill was the founding editor of iMarketing News, a newspaper devoted to online marketing, serving from its inception in 1999 until 2002. He has also served as an editor and columnist at DM News and as business editor of The New York Sun.
 
Before beginning work as a direct marketing journalist, Magill co-owned Cigars-in-Stock Supermailer, a DM co-op aimed at delivering advertising from cigar vendors to new retailers. He's also been a direct marketing copywriter and freelance reporter.
 

When:

Wednesday, January 17, 2007, 11:00AM PST
 

Where:

Please visit the link below to register for the webinar.
 

http://directmag.com/events/webinars/email_marketing_playbook/

About Lyris Technologies, Inc.

Founded in 1994, Lyris Technologies (http://www.lyris.com) provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist.

 
< Prev   Next >
[ Back ]