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      Customer Effective, Inc. Offers CRM Marketing Strategies at Upcoming Seminar PDF Print E-mail
      Posted by Don Panek - CRMDirectory Editor   
      Customer Effective, Inc. Offers CRM Marketing Strategies at Upcoming Seminar

      Customer Effective, Inc.:

      What:   Customer Effective, Inc., a Microsoft Gold Certified
      Partner and value-added reseller of Microsoft Dynamics
      CRM, is introducing strategies to accelerate CRM
      effectiveness with ExactTarget and WebTrends at an
      upcoming seminar. ExactTarget is a provider of on-demand
      email marketing software, and WebTrends is a provider of
      consumer-centric analytics and marketing intelligence
      solutions. At the seminar, key executives will address:
       
      -- Why it's necessary to align your e-mail strategy with
      your website strategy to maximize CRM effectiveness.
      -- How smart marketers are using Microsoft Dynamics CRM
      to deliver the right information and offers to the
      right customer at the right time.
      -- How e-mail can be used to aid the decision-making
      process from product evaluation and information-
      gathering to purchase.
      -- How to acquire and use customer-supplied data to
      tailor e-mail content to the needs and interests of
      individual email subscribers.
      -- Why web analytics have become the secret data weapon
      of marketers, and how this insight is being used to
      improve the targeting and timing of offers.
       
      Who: Scott Millwood, President of Customer Effective, Inc.
      After 15 years of leadership in small and mid-size
      high-tech companies, Scott Millwood has developed a good
      sense of what works in building solutions and satisfying
      customers. Along with Michael Elliott, Millwood founded
      Customer Effective to leverage their business expertise
      and deep knowledge of customer relationship management
      (CRM) systems. As Microsoft CRM came to market at the end
      of 2002, Millwood recognized that CRM had reached a
      tipping point in the evolution of making significant
      productivity gains possible for mid-size sales, marketing
      and service teams.
       
      Joel Book, Director of eMarketing Education for
      ExactTarget
      Joel Book is Director of eMarketing Education for
      ExactTarget, a leading provider of on-demand email
      marketing software solutions. An industry veteran with
      more than 30 years of experience in database marketing,
      Joel serves as ExactTarget's "Email Marketing Evangelist"
      and teaches organizations how to use email to increase
      sales and keep customers connected to their brand. His
      presentations are loaded with case studies, best practices
      and examples of how organizations of all types and sizes
      use email to drive business impact. Joel is consistently
      rated as one of the top speakers and consultants in his
      industry.
       
      Barry Parshall, Director of Product Management for WebTrends
      Barry Parshall is the Director of Product Management at
      WebTrends where he heads up product strategy for all
      WebTrends products. Prior to joining WebTrends in 2002
      Mr. Parshall was the head of product management for the
      Crystal Reports and Crystal Enterprise product lines at
      Crystal Decisions (now Business Objects). During his 20
      year career, Mr. Parshall was also the Director of Product
      Management for Q Strategies, Executive Vice President of
      Products at Micro Data Base Systems, and a board director
      for database companies Raima and Centura Software. Mr.
      Parshall holds a BS in Mathematics from Purdue University.
       
      Where: Marriott at Perimeter Hotel, Grand Ballroom
      Atlanta, Ga.
      January 31, 2008, 8:45 - 11:30 a.m. EST

      About Customer Effective, Inc.

      Customer Effective, with headquarters in Greenville, SC, is a leading innovator in customer interaction solutions based on the Microsoft Dynamics CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft Dynamics CRM, the company has been engaged in well over 100 Microsoft CRM implementation and development projects. For more information, visit www.CustomerEffective.com.

      About ExactTarget

      ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, improve their return on marketing investments and strengthen customer relationships. ExactTarget’s clients include Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc.

      About WebTrends

      Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

       
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