Commerce Planet’s Iventa Announces Website Launch of Takeover Digital

GOLETA, Calif.--Iventa, a Commerce Planet Company (OTCBB:CPNE) and a global leader in web-enabled e-commerce management software, announced today the website launch of Takeover Digital, a next generation digital record label, www.TakeoverDigital.com, based upon Iventa’s Web 2.0 Dashboard System™.

The Dashboard System™ provides Takeover Digital the ability to give each music artist their own webpage with a unique interactive customer experience, customized web pages to display the latest artist news, tour information, message boards, as well as stream videos for purchase. The completely integrated e-commerce software also allows the artist to sell merchandise, downloadable music files, and ring tones via text and side load.

“It is our mission to provide our artists with the ability to sell their own media and physical merchandise. Takeover royalty rates are sure to set new industry standards,” said Benjamin Harper, President of Takeover Digital. “Iventa has provided us with an 'artist-module' based platform with endless possibilities. Unlike other labels and digital distributors, we are able to share with our artists detailed customer information and data. Artists will know where to tour and distribute CDs through proven and tested regional market data.”

Through a new concept called I-DEAL™, artists are issued a unique code which unlocks access to a submission form. A digital contract and “artist module” is automatically issued online via backend software. Takeover is notified via email and within hours, artists are contacted by a Takeover Agent.

“Through the Dashboard System™ we were able to provide Takeover Digital a complete software system that gives their artists the ability to manage their own website, grow their fan base and pinpoint regional markets,” says Jamison Stafford, President of Iventa. “Artists are able to sell music, profile customers, and earn revenues at a higher volume online. Until now, no label has had a direct artist-to-label data relationship.”

Iventa is dedicated to providing an online software service that is not only consumer user friendly, but also easily manageable for their clients through the Dashboard System™.

About Iventa

Iventa is the global leader in web-enabled business management software. Iventa's core platform, the Dashboard System™, provides world-class software solutions ranging from out-of-the-box small business e-commerce website templates to full-scale enterprise e-commerce, subscription, content management, email, marketing, CRM and loyalty systems. The Dashboard System™ can be fully managed or custom integrated into almost any infrastructure via a robust web service platform. With the Dashboard System™, non-technical users have full control over their business functions without ever learning a single line of code or writing HTML. Enterprise clients and businesses, who maintain technical staff, have the flexibility to completely customize the implementation of the Dashboard System's™ broad range of web service enabled applications. The Dashboard System™ is available for single-use licensing or private-label/co-brand distribution via VARs and agent channels. (US: (888) 8-IVENTA; International: (310) 640-0330; Web: www.iventa.com)

About Takeover Digital

Takeover Digital is a next generation digital record label that empowers their artists with the ability and freedom to sell and market their own media and merchandise online. Takeover artists are able to set their own prices, build their fan base and pinpoint touring markets all through a unique customized website. Takeover recently launched I-DEAL™, an industry changing way to sign bands through a state-of-the-art software platform. Artists are able to sign with Takeover through a digital contract. Takeover Digital is sure to change the entertainment industry with its revolutionary new way to sign and market artists.

About Commerce Planet, Inc.

Commerce Planet, Inc. is a technology-driven online media, marketing, and fully integrated e-commerce provider that offers media products, lead generation services, list database management, e-commerce solutions, web marketing, call center support and CRM tools to its client partners as well as through its own direct selling businesses. Commerce Planet offers turn-key business solutions through Legacy Media, its marketing and media division, and membership sales companies, customer care and call center facility, and its newly acquired E-Commerce Dashboard™ System by Iventa. In combination these services address the needs of small – medium size businesses, B2B and B2C marketing programs, and custom solutions for enterprise clients worldwide. For more about Commerce Planet (OTCBB:CPNE), visit our website at http://www.commerceplanet.com.