WHAT: Antenna Software, delivering real business mobility to the world's most demanding enterprises, will present "Mobile CRM: It's Not What You Do, It's the Way That You Do It" at this week's destinationCRM 2007 conference in New York. The event, organized by CRM Magazine, is a chance for CRM and IT executives and professionals to share best practices for effective sales, marketing and customer service. Richard Scott, executive vice president of global sales and marketing at Antenna, will discuss how businesses can overcome the obstacles associated with mobilizing CRM and SFA systems to reach ROI faster. Using real-world case studies, Scott will talk about how mobilizing CRM has delivered better customer-focused operations, increased productivity and enhanced the value of existing IT investments in some of the world's leading organizations. Specifically, Scott will discuss: -- Why anytime, anywhere access to data is "fool's gold" and how real value can be found in giving employees access to precisely the right data at the right place and time. -- How not to use "force" when mobilizing sales or field forces, but rather "go with the flow" and optimize business processes and workflows. A pioneer of mobile CRM technologies, Antenna provides solutions that give mobile employees and field services workers the right data at the right place and time. With its comprehensive, innovative solutions, including the Antenna Mobile Platform (AMP), users have the insight needed to serve and satisfy their customers at the point of contact - regardless of physical location. To schedule a briefing with Scott during the conference, contact Michael Adorno at 212.255.0080, ext. 32, or
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. For more information on Antenna and its product offerings, visit www.antennasoftware.com.WHEN: "Mobile CRM: It's Not What You Do, It's the Way That You Do It" Marquis Ballroom, Salon B Wednesday, Aug. 22, 2007 2:15 p.m.-3:00 p.m. ETWHERE: destinationCRM 2007 Marriott Marquis Hotel - New York Aug. 21-22, 2007 http://www.destinationcrm.com/conference/2007/
About Antenna Software
Antenna provides real business mobility, giving enterprises the ability to have one platform to mobilize all their business software and make employees, wherever they are, more productive and more profitable. The Antenna Mobility Platform, built on industry open standards, is flexible by design and helps Antenna users and partners to see real value from their existing IT investments and to be positioned for future mobility needs. With its long track record of proven leadership working with name-brand clients like Xerox, Pitney Bowes, Heineken Ireland, EMC and Toshiba America Medical Systems, Antenna is known for its customer-driven commitment to quality and its delivery of the most comprehensive, innovative solutions and technologies to the mobile marketplace. Antenna also partners with many of the world’s leading software vendors, device manufacturers, network operators and system integrators for a best-in-class mobility ecosystem. For more information, visit www.antennasoftware.com.
