Industry Experts and Leading SAP Customers to Discuss How to Leverage mySAP™ CRM for Competitive Advantage

CHICAGO--The Americas' SAP Users' Group (ASUG), the world's largest customer-run community of SAP professionals, is hosting a Customer Relationship Management (CRM) Forum October 22-25 at the JW Marriott Starr Pass Resort in Tucson, Arizona. The CRM Forum features customer-driven education and insights into how SAP customers are leveraging mySAP™ CRM to develop customer-centric organizations, maximize sales potential, and achieve profitable growth.

“In our increasingly competitive economy, maintaining strong customer relationships is critical to an organization’s ongoing success,” said Rod Masney, president of ASUG. “The ASUG Customer Relationship Management Forum is an interactive program where industry experts and leading SAP customers share best practices on how to streamline critical customer-related business processes, improve customer visibility, and maintain customer loyalty and mindshare.”

In addition to more than 100 hours of customer-driven educational sessions, the ASUG Customer Relationship Management Forum provides SAP customers a unique opportunity to collaborate with other industry leaders, share strategies on how to maximize their investment in SAP technologies, and learn how developing a 360° view of their customers will help them increase revenue and maintain their competitive advantage.

Business process leaders, sales and marketing executives, and customer relationship management teams from leading companies will share best practices and lessons learned in implementing SAP CRM on-demand, channel management, e-commerce, partner relationship management, sales force automation and more. This year’s line up includes speakers from Colgate-Palmolive, Lincoln Electric, Yaskawa Electric America and other leading companies.

Conference keynotes include a motivational session with World Cup skiing champion Cary Mullen and an ROI-focused session with Vice President of mySAP™ CRM Solution Management, David Glessner. Like all ASUG events, the CRM Forum gives attendees unrivalled networking opportunities and the chance to influence future SAP product and service direction. For complete conference information and to register, visit w3.asug.com/pr/crm2006. ASUG members and all licensed SAP customers and partners are encouraged to attend.

About ASUG

The Americas' SAP Users' Group (ASUG (R)) is an independent, volunteer-run organization that facilitates knowledge transfer among the community of SAP customers by providing user-driven educational opportunities, professional networking and a forum that provides insight and influence to SAP. ASUG maintains a unique position within the SAP community through its: combination of highly-focused education tools; access to subject matter experts and SAP executives; ability to influence SAP products and services; and personal networking opportunities with SAP customers. As a result, members from any sized organization continuously solve their SAP-related business problems more efficiently and cost-effectively, realizing a significant return from their membership. (Additional information at http://www.asug.com)