E-Mail Survey, E-Newsletter Programs Help Build Team Excitement, Keep Fans Coming Back For More.
SCOTTSDALE, Ariz.--Vital Insight Group, the company that uses cutting edge technology to provide next generation Customer Experience Management (CEM) solutions, today announced that they have been selected by the Central Hockey League’s New Mexico Scorpions to help the organization address fan satisfaction issues in real-time, and achieve its marketing goals during the team’s 2007-2008 season which begins October 19.
“The Scorpions are one of the most -- if not the most -- exciting teams in minor league sports today,” said Jason Tryfon, President of Vital Insight. “Our CEM programs will help them pinpoint what’s important to the fans with great immediacy, and then use that information both in real-time and strategically to address issues, play up positives, and keep building on the excitement of the team as an entertainment choice.”
“What Vital Insight does is very important to us in building our fan base,” said Dave Ellett, President of the New Mexico Scorpions. “We get instant feedback on our surveys, so we can interact with our fans on a very proactive basis and make sure their fan experience is the best that it can be going forward.”
Initial e-mail surveys created by Vital Insight for the Scorpions were aimed at season ticket holder retention after the team moved from its prior location to the new Santa Ana Star Center in Rio Rancho, New Mexico. Once the Scorpion’s season begins, subsequent surveys will address fans’ opening night experiences and their thoughts on concessions.
Vital Insight’s flagship Foresight application is the engine that fuels the data acquisition process through the customer surveys, and facilitates the fast follow-up. The application’s proprietary technology lets the team not only gather valuable data from customers but make it immediately actionable, which is what sets Vital Insight’s tool apart from both traditional syndicated, paper-based research methods and the myriad Customer Relationship Management (CRM) tools available today.
Vital Insight and the Scorpions have also collaborated on an innovative e-newsletter campaign. The monthly e-newsletter resembles a spiral-bound program with action-filled visuals and interactive features. Weekly e-newsletters will cover game recaps, ticket specials and community involvement notes in much the same action-oriented format.
Plans are also in the works for Vital Insight and the Scorpions to partner on re-developing the team’s official website.
About the New Mexico Scorpions
The New Mexico Scorpions are proud members of the Central Hockey League, operated by a subsidiary of Global Entertainment Corporation. The team serves as the anchor tenant for the Santa Ana Star Center in Rio Rancho, a state-of-the-art events facility. Ticket packages for the current Scorpions season are on sale for as low as $63. Season tickets holders receive special VIP parking and entrance, discounts at local establishments and promises that no tickets will go unused. Payment plans are available to fit anyone’s budget. For more information, call the Scorpions’ office at (505) 881-PUCK (7825) or visit http://www.scorpionshockey.com/tickets/season/ to be a part of the Scorpion’s drive toward the Ray Miron President’s Cup.
About Vital Insight Group
Vital Insight software helps customers build and maintain client loyalty. Their customized and scalable solutions allow clients, through the actionable intelligence they receive from Vital Insight systems, to instantly identify key business problems, develop operational innovations to resolve them, and prevent client defection instantly—not weeks or months later. Combining the best people and technology with an absolute dedication to clients’ businesses has helped Vital Insight Group create loyal customers in the automotive, hospitality, golf, and property management industries. More information about Vital Insight, its Foresight product, as well as other products, can be found at www.vitalinsightgroup.com.
