Ongoing Partnership Powers Personalized Communications
2007 Dscoop Annual Conference
DENVER--SmartHealth Inc., one of the largest private print companies in Arizona, uses QuarkXPress Server to integrate dynamic publishing capabilities into its Customer Relationship Manager (CRM) application. QuarkXPress Server technology is simple to use: a template is selected, the content is personalized, and the job is submitted for print.
“QuarkXPress Server has greatly increased productivity, and the solution is transparent to our customers. The ability to output directly to the QuarkXPress file format when the need for a highly customized print piece truly differentiates us from other Web-to-print providers,” said Dave Castaneda, Print Technology Manager, SmartHealth, Inc. “We are thrilled to continue our relationship with Quark and showcase our customer communications pieces at a gathering for HP Indigo users.”
Using the power of QuarkXPress Server, customers improve their experience by previewing their job on the Web, personalizing content, and using XML technology to pre-populate templates with their information.
Linda Chase, Quark senior vice president of enterprise products, said, “We are proud to continue providing our customers with innovative Quark technology that breeds a simple, easy-to-use, and cost-effective solution.”
Quark with its partners – GLUON and Responsive Solutions – will demonstrate Web-to-print solutions and showcase print samples provided by SmartHealth, Inc. created by QuarkXPress Server and printed on a HP Indigo press 5000 at the Digital Solutions Cooperative (Dscoop) Annual Conference February 1–3 in Tampa, Florida.
For information about the 2007 Dscoop Annual Conference, visit the Dscoop Web site at www.dscoop.org/EducationandEvents/2007DscoopAnnualConference/tabid /208/Default.aspx. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
About SmartHealth
SmartHealth, Inc. is a family-owned enterprise consisting of a number of affiliate companies serving specific vertical markets. For over 30 years, the SmartHealth family of companies has been dedicated to helping businesses around the world operate more efficiently and effectively. The products, services and expertise we share with our clients help them, quite simply, work smarter.
About Dscoop
Dscoop provides a collaborative community where HP Indigo customers, HP subject matter experts, industry partners, and other selected thought leaders share knowledge that leads to increased profit and revenue for owners, productivity improvements for operators, and enhanced value for HP products and services.
About QuarkXPress Server
QuarkXPress Server is a dynamic publishing technology that combines the high-quality typography and graphic support of QuarkXPress with server-based performance to deliver on-demand creative communications. Partners and customers use QuarkXPress Server and a Web browser or XML data to deliver dynamic solutions for Web-to-print, data-driven, and variable-data publishing.
About Quark
Quark Inc. (www.quark.com) is an innovative software company providing design, production, and collaboration solutions that are transforming the business of creative communications. Quark has provided award-winning software for professional publishers since its flagship product, QuarkXPress, changed the course of traditional publishing. Founded in 1981, Denver-based Quark Inc. is privately held.
