Retail TouchPoints Selects iCongo Live for Online Trade Show
iCongo Live to power 2008 Customer Engagement Conference
2008 Customer Engagement Conference
HASBROUCK HEIGHTS, N.J. & MONTREAL--iCongo Live, the leading provider of virtual trade shows and job fair software systems, announced today that Retail TouchPoints (www.retailtouchpoints.com), a new digital publication focused on the customer-facing aspects of the retail industry, has chosen iCongo Live to power their June 2008 Customer Engagement Conference.
An emerging marketing and lead generation vehicle, iCongo Live’s platform provides event managers with software tools to easily create and manage Internet-based online events, virtual trade shows and conferences. The technology allows companies to market their goods and services more effectively by breaking down physical barriers and enabling collaboration between trading partners.
Retail TouchPoints’ virtual customer conference will offer many features of a physical event including online booths, web seminar sessions and marketing downloads. Attendees to the virtual trade show can visit information booths, exchange email and instant messages and drop virtual business cards with sponsor representatives as well as with other attendees.
The agenda for the Customer Engagement Conference includes sessions on email engagement, customer-centric merchandising, influencing the new points of decision, measuring & improving customer experience, and engaging the mobile consumer.
“We are pleased to have been selected by Retail TouchPoints to manage their first virtual trade show,” said Yves Daoust, iCongo Live’s Executive VP. “This is a real opportunity for us to showcase our technology to major retailers. Our virtual events platform will enhance Retail TouchPoints’ ability to better serve their marketing partners. iCongo Live’s platform enables sponsors to achieve brand awareness, increase lead generation and enhance real-time online conversation with clients.”
“Complementing our digital magazine, e-newsletters and blogs, Retail TouchPoints is committed to taking advantage of the latest Web 2.0 technologies in order to provide new ways to drive thought leadership and collaboration among leading executives in the retail sector,” said Sal LoSauro, Retail TouchPoints’ VP of Business Development. “Consistent with our tagline of Optimizing Every Customer Interaction, we plan to use the iCongo Live virtual trade show platform to provide new ways to conveniently connect retailers with peers and solution providers.”
About iCongo Live
iCongo Live is the leading software provider of virtual trade show and online event management software. Available on a SaaS model (Software-as-a-Service), the platform provides event managers with software tools to easily create and manage Internet-based online events, virtual trade shows and conferences. An emerging marketing and lead generation vehicle, iCongo Live’s software increases revenue creation and improves communication between existing and potential attendees and customers. iCongo Live has powered numerous virtual events and tradeshows for industry associations, major enterprises and media outlets.
iCongo Live is a division of iCongo Inc., a leading e-commerce and e-business solutions provider. Additional information can be found at www.icongo.com.
About Retail TouchPoints
Retail TouchPoints is a new electronic media network for retail executives focused on optimizing customer experience across all channels. The publication covers best practices in marketing, CRM, loyalty, store operations as well as trends in multichannel shopping. Retail TouchPoints publishes a series of e-newsletters and blogs as well as a digital magazine provided in an interactive format.
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