NEWTON, Mass.--(BUSINESS WIRE)--Aug. 10, 2006--FP Technology, Inc. (OTCBB:FPTI), doing business as Firepond, announced today that Eloqua Corporation has deployed Firepond CPQ(TM) OnDemand via the AppExchange, integrating it as the product configuration, price, quote, and proposal component in Eloqua's salesforce.com (NYSE:CRM) on-demand CRM implementation.
Headquartered in Toronto, Canada, Eloqua Corporation provides the leading integrated demand-generation platform for marketers who must produce a continuous flow of quality leads for a professional sales force. Eloqua selected Firepond because of its tight integration to Salesforce and the ease of use of the product.
Keith Nealon, SVP Worldwide Sales for Eloqua, said, "We are a fast growing company and need to be able to serve our customers quickly but with high quality. Before using Firepond, it took us many hours to prepare a proposal, but now it takes just minutes. Firepond also allows us to centralize the distribution of pricing and product information to control our margins, while still providing our sales representatives flexibility in preparing the final proposal to our customers."
Bill Santo, FP Technology CEO, said, "Eloqua is a great example of how software as a service is changing the demand generation space. With Firepond CPQ OnDemand, Eloqua has extended the on-demand model to their sales representatives resulting in a streamlined sales process and improved margins."
Matt Holleran, vice president, AppExchange partners, salesforce.com, noted, "The Firepond CPQ OnDemand for AppExchange listing has generated a high level of interest in the salesforce.com community. Firepond's tight integration with Salesforce provides users with a seamless experience as they move between a Salesforce opportunity and Firepond product configurations, quotes and proposals."
Firepond is a certified AppExchange partner. Firepond CPQ OnDemand is one of more than 280 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any salesforce.com account. AppExchange can be found at http://www.salesforce.com/appexchange.
About Eloqua Corporation
Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua's customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading BtoB marketers. Eloqua Corporation is headquartered in Toronto with offices in London and throughout the United States.
About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange, salesforce.com's on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at www.appexchange.com. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.
As of April 30, 2006, salesforce.com manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.
About FP Technology
FP Technology, doing business as Firepond, is a leading provider of multi-tenant, OnDemand CPQ(TM), or Configure, Price, Quote software that automates and simplifies product pricing and configuration for companies and helps these enterprises improve order accuracy while reducing their cost of sales. Firepond's sales solutions help companies to optimize their sales processes whether their need is to solve complex product or pricing configuration, create product catalogs or provide an interactive selling system and dramatically improve response time. Firepond solutions provide a rapid ROI through improved order accuracy (nearly 100% of submitted orders have accurate specifications and pricing), improved proposal generation time and high user acceptance. Product data is maintained using Firepond's Product Data Manager(TM) that features a highly visual and easy to learn user interface and powerful data import utilities. FP Technology is headquartered in Newton, Massachusetts. For additional information about Firepond CPQ OnDemand visit www.firepond.com or call 1-866-UCONFIG (826-6344).
