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CDC Software’s Pivotal CRM for Financial Services Solution Selected by Leading Asian Systems Integra PDF Print E-mail
Posted by Don Panek - CRMDirectory Editor   
CDC Softwares Pivotal CRM for Financial Services Solution Selected by Leading Asian Systems Integrator

Vectors Innovation Group Will Use Pivotal CRM Solution for Its Insurance Customers in Greater China

ATLANTA & HONG KONG--CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of industry-specific enterprise software applications and business services, announced today that Vectors Innovation Group (VIG), a leading Asian enterprise solutions provider, has selected Pivotal CRM for Financial Services as the platform for its CRM, direct marketing and telemarketing solution designed for the insurance industry in Greater China.

Through this industry-tailored solution, VIG will help insurance companies in Greater China to better track sales leads, maximize marketing campaign efficiencies, and enhance customer loyalty through Pivotal CRMs rich functionalities tailored for the insurance industry.

With operations in the Asia Pacific region including Hong Kong, China, and Taiwan, VIG provides a full range of enterprise solutions from front office to middleware to back-end applications. By focusing on end-to-end business solutions, VIG provides proven technologies and solutions that help simplify and increase the efficiency and effectiveness of an organizations performance. One of the major business lines of VIG in Greater China provides a total CRM, direct marketing and telemarketing solution designed for insurance companies.

To achieve revenue growth and higher levels of customer satisfaction, todays insurance companies are striving to improve their core competitiveness and customer relationships. A scalable, industry-specific CRM solution can help these companies achieve these goals and maximize the total lifetime value of their clients.

With proven industry expertise, Pivotal CRM offers rich insurance industry functionality, a full enterprise application suite, and best-in-class customization abilities, all with a low total cost of ownership. Based on Pivotal CRMs industry-specific expertise and experience, we believe VIGs comprehensive CRM, direct marketing and telemarketing solutions, will help insurance companies attract, win and retain profitable customer relationships.

We believe our customers will benefit from our total CRM solution and services as we integrate innovative and proven technologies into our solutions, said Alex Cheung, general manager of Vectors Innovation Group. We selected Pivotal CRM because of its unique fit to the business processes of insurance companies and proven track record in the insurance industry. Moreover, Pivotal CRM is flexible, scalable, and easy-to-customize, which will help us satisfy our customer needs in the long term. We also believe CDC Software can help our business continue to grow through their successful vertical market strategies and highly experienced workforce.

Pivotal CRM is one of the most comprehensive industry-specific applications designed to help enterprises enhance sales and marketing effectiveness and reinforce their competitive advantage, said Edmund Lau, vice president, Greater China, CDC Software. As the insurance industry accelerates its development pace in China, we see a huge market potential for bringing our solutions to more enterprises operating in China. As a customer-driven company, CDC Software is committed to delivering solutions that enable insurance enterprises to increase their competitiveness and customer responsiveness.

About Pivotal CRM for Financial Services

Pivotal CRM enables clear, competitive differentiation by addressing the customer-facing needs of financial services enterprises in the capital markets, commercial and private banking, institutional asset management, and retail asset management industries. The solution is a highly flexible, best-in-class suite of CRM applications that are easily adapted to model the business practices that make each company unique. The Pivotal CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, partner management and marketing automation.

Designed to produce meaningful increases in revenues, margins, and customer loyalty, Pivotal CRM is used by more than 2,000 companies around the world including Allianz Dresdner Asset Management, Farm Credit Services of America, Federal Home Loan Bank of Atlanta, Julius Baer Investment Management, Mellon Asset Management, Morgan Keegan & Company, Vantage Credit Union, Visa International Asia Pacific and The Ziegler Companies. For more information about Pivotal CRM for Financial Services, please visit www.pivotal.com/FinancialServices.

About CDC Software

CDC Software, The Customer-Driven Company, is a provider of enterprise software applications designed to help organizations deliver a superior customer experience while increasing efficiencies and profitability. CDC Softwares product suite includes: CDC Factory (manufacturing operations management), Ross ERP (enterprise resource planning) and SCM (supply chain management), CDC Supply Chain (supply chain management, warehouse management and order management), Pivotal CRM and Saratoga CRM (customer relationship management), Respond (customer complaint and feedback management), c360 CRM add-on products, industry solutions and development tools for the Microsoft Dynamics CRM platform, Platinum HRM (human resources) and business analytics solutions.

These industry-specific solutions are used by more than 6,000 customers worldwide within the manufacturing, financial services, health care, home building, real estate, and wholesale and retail distribution industries. The company completes its offerings with a full continuum of services that span the life cycle of technology and software applications, including implementation, project consulting, outsourced business services, application management and offshore development. CDC Software is the enterprise software unit of CDC Corporation and is ranked number 12 on the MBT 2007 Global 100 List of Enterprise and Supply Chain Management Application vendors. For more information, please visit www.cdcsoftware.com.

 
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