Unica Claims Top Honor for Fourth Consecutive Year

WALTHAM, Mass.--Unica Corporation (Nasdaq: UNCA), a global provider of enterprise marketing management (EMM) solutions, today announced that it has been named a winner in CRM magazine’s 2007 CRM Market Leader awards in the marketing automation category. This is the fourth consecutive year that Unica has received the award in a market leader category. The full list of winners will be published in the September issue of CRM magazine.

The 2007 CRM Market Leader awards recognize top vendors in eight categories spanning the CRM industry. Each category includes one winner, four leaders and one or two companies to watch. Winners of the CRM Market Leader award are selected based on overall revenue, revenue growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality and company direction.

“It is a great honor to be recognized by CRM magazine for the fourth year in a row,” said Yuchun Lee, co-founder and CEO, Unica Corporation. “Unica continues to expand the breadth and capability of its offerings and this award is evidence that the industry recognizes our commitment to developing marketing solutions that will fully embrace the needs of our clients.”

This year, Unica was selected for its continued growth during the past year. Besides completing the acquisition of MarketingCentral, a proven marketing operations management solution for agencies and workgroups within large companies and small-to-medium sized businesses, the company also enhanced its Affinium® Software Suite. Unica expanded the capabilities of its web analytics solution, Affinium NetInsight™, with features designed to meet the needs of e-marketers. It added enhancements to its Affinium Campaign Collaborate™ solution that will help corporations maximize the effectiveness of their field marketing operations, and unveiled new capabilities for its marketing resource management (MRM) solution, Affinium Plan™. The Affinium Software Suite offers marketers a complete platform to accelerate and improve marketing performance and fully integrate on-line and off-line marketing campaigns.

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers’ Consortium, an online community where marketers and industry experts discuss the critical challenges of today’s fast paced, interactive, customer-driven world. The Marketers' Consortium’s notable moderators have included Don Peppers, Peppers and Rogers Group, and Elana Anderson, Forrester Research. Visit The Marketers' Consortium blog at www.unica.com/share.