IRVINE, Calif.--Toshiba America Information Systems Inc. Telecommunication Systems Division (Toshiba — www.telecom.toshiba.com) announced today that Technology Marketing Corporation’s (TMC) Customer Interaction Solutions magazine (www.cismag.com) has named Toshiba’s Strata® ACD IP Call Center Solution as a recipient of a 2007 IP Contact Center Technology Pioneer Award. The 2007 IP Contact Center Technology Pioneer Award recognizes companies that have created a groundbreaking, successful IP contact center product or service. The IP Contact Center Technology Pioneer Award winners will be highlighted in the July 2007 issue of Customer Interaction Solutions magazine. Customer Interaction Solutions has been the leading publication in CRM, call center and teleservices industries since 1982.

“TMC is proud to recognize Toshiba with an IP Contact Center Technology Pioneer Award. Toshiba has proven to the editors of Customer Interaction Solutions that its Strata ACD IP Call Center Solution has been designed with the needs of the contact center market in mind and the potential of IP behind it,” said Nadji Tehrani, executive group publisher and editor-in-chief of Customer Interaction Solutions.

“We are honored to receive the Customer Interaction Solutions 2007 IP Call Center Pioneer Award for Toshiba’s Strata ACD IP Call Center Solution,” said Brian Metherell, vice president and general manager of Toshiba’s Telecommunication Systems Division. “In addition to delivering Toshiba’s legendary reliability, Strata ACD gives users the power and sophistication of an enterprise solution at a very attractive SMB price. Toshiba includes a wide variety of choices that enable our users to customize their call center solutions.”

About the Toshiba Strata ACD Call Center Solution

Toshiba’s Strata ACD is an IP call center solution designed for small- to medium-sized enterprises or larger corporate users with multiple sites. Compatible with Toshiba’s Strata CIX™ IP family of business communication solutions, which range from a few to hundreds of users, and larger with multiple systems networked together, Strata ACD provides an IP call center solution that can be customized to meet the unique needs of each enterprise.

Among its features are:

• Advanced Call Routing to direct calls based on caller ID, account numbers, private lists, balanced call count, preferred agent treatment, agent priority, time-of-day, day-of-week, day-of-year, and user-entered data.
• Skills-Based Routing, which sends calls to the right person.
• Priority Queuing, enabling priority calls to be handled sooner.
• Intelligent Announcements, which play pre-recorded messages and inform callers of their place in the queue or estimated time before answer, as well as offering alternative actions such as going to voice mail or a call back.
• IVR Voice Assistant, which gathers and validates caller input, triggers responses, alerts agents when queue is overloaded and provides many creative application opportunities.
• Call Record and Log, enabling calls to be recorded, stored, organized, searched and played back. This helps improve quality of training and customer care and resolve disputes.
• Call Center Reports, which allow supervisors to analyze agent performance, call center group activity, system status and forecast future call center staffing needs by analyzing call volume patterns.
• “Chat” feature, which enables agents to “Chat” via Toshiba’s instant text messaging system, allowing agents to get quick answers while talking on the phone and also enables agents to send messages to someone who is using the telephone. Chat can be applied throughout the organization or limited as defined by the enterprise.
• Toshiba Strata Media Application Server (MAS), which integrates all ACD and reporting, voice mail/unified messaging, IVR, CRM, Toshiba’s FeatureFlex® which enables users to customize their features, and other value-added applications and capabilities on a single integrated platform, making it a more integrated and comprehensive solution, which is also much more cost effective than multiple servers running individual applications.

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions magazine has been the voice of the call/contact center, CRM and teleservices industries. Customer Interaction Solutions has helped these industries germinate, grow, mature and prosper. TMC, the magazine’s publisher, is proud to publish the leading publication that has helped these industries, which have a positive impact on the world economy, continue to thrive. Hailed by the Wall Street Journal as “the Bible of the Industry,” Customer Interaction Solutions magazine continues leading the way with the most comprehensive editorial. Please visit www.cismag.com.

About Toshiba America Information Systems Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has more than 191,000 employees worldwide and annual sales of over US $60 billion (FY2006). For more information on Toshiba’s leading innovations, visit the company’s Web site at www.toshiba.com.